How Do You Promote Zapier With New Partners?

A lot of people listening are developers. So just by building your product and making it better by adding these integrations, you guys had the side effect of every new integration was an opportunity to promote Zapier. And it really played to our strengths early on because we were a technical, heavy founding team. "Every day I write code. It's the day that I'm not getting the word out of any hackers"