Was There Any One Marketing Channel That Worked Better Than the Rest?

Zamir: We knew that the way to think about it is try and get your name in the principal path that a user is going to be following, right? So if you think about how people use web apps, will they sign up for it? They get a sequence of emails and then they interact inside the app most of the day. It's like, well, can we get Zapier as part of the onboarding flow somewhere? Because that's going to be somewhere that every single user sees.