Zapier or Workflow Automation?

When you're developing an app like Zapier, how do you communicate to customers and educate them? How do you drum up demand for something that's totally new that doesn't have a whole bunch of search traffic on Google? Yeah, I think you got to figure out what is the problem that your app is solving? And that way you can tilt your marketing more towards what I call demand harvesting rather than demand generation. It's going to be just a lot easier to get your message out there.