Data Skeptic

Political Digital Advertising Analysis

Jul 21, 2022

35:35

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Highlights

AI Chapters

Episode notes

Social Media Platforms

00:39

Are There Any Open Questions About Digital Ads in Politics?

02:54

What Are the Key Hypotheses Going In?

02:40

Aa Regression Framework

01:54

Introduction

3min

How Does Digital Advertising Influence Politics?

3min

Digital Ads

2min

What Kind of Data Do You Have to Start Looking at This Situation?

2min

What Are the Key Hypotheses Going In?

3min

Machine Learning at a Relative Scale

5min

The Swing State Targeting Hypothesis

4min

Aa Regression Framework

2min

The Regression - Is the Home State a Strong Factor in the Early Campaign Funding?

2min

10.

Does Prodigital Advertising Matter in the Primary?

3min

11.

How Significant Is Condigital Advertising?

3min

12.

Are There Any Open Questions About Digital Ads in Politics?

3min

13.

The Impact of Digital Advertising on Elections

3min

NaLette Brodnax, a political scientist and an Assistant Professor in the McCourt School of Public Policy at Georgetown University joins us to discuss her work on analyzing digital advertisements for political campaigns. She used data for electoral campaigns on Facebook to answer questions that help us better understand how digital ads affect the outcome of elections.

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