How Significant Is Condigital Advertising?

Could one of those long shot candidates have better optimized their campaign and and somehow launched themselves into the presidency if they'd played their hand a little better? That is interesting question. It's very difficult to predict, you know, who is ultimately going to be the candidate that will get the nominationw we have learned from many studies overtime that the amount of money that you raise is a key predictor but that money isn't the whole story.