2min chapter

Data Skeptic cover image

Political Digital Advertising Analysis

Data Skeptic

CHAPTER

Aa Regression Framework

We used aa regression framework to examine that, both overall and overtime. We included some control variables, things that we knew would shape how the campaigns would allocate their advertising budget. And then we also controlled for state specific factors that don't vary overtime. The magnitude of the importance of home states is about the same magnitude importance of the first two races in the primary.

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