3min chapter

Data Skeptic cover image

Political Digital Advertising Analysis

Data Skeptic

CHAPTER

What Are the Key Hypotheses Going In?

We gathered about 600 thousand facebook advertisements that political campaigns purchased during the 20 20 primary season. And we had a few different hypotheses that we were interested in exploring. The first is, what's the geographic distribution of these ads? Another hypothesis was whether they ah the campaigns were really thinking ahead o setting up an inter structure for the presidential race itself. We don't necessarily know the evolution right how campaigns are actually responding to this rapid feedback that they get from the platforms.

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