3min chapter

Data Skeptic cover image

Political Digital Advertising Analysis

Data Skeptic

CHAPTER

Are There Any Open Questions About Digital Ads in Politics?

There are a number of open questions about how digital advertising might influence politics. The delivery is oin to be highly correlated with targeting, but there is a layer of algarithmic changes that happen where the platform itself is trying to determine what it's going to make most money in the process. Another piece that is an open question is how we can think about financial contributions in greater detail.

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