The Swing State Targeting Hypothesis

The swing state hypothesis really didn't pan out until the very end of the invisible primary period. There's an intense focus on for democrats, island, n new hampshire and some of the other early contests. So in early the process where we see home state focus, and then over time we see that home state focus decline. And then as we get closer to the first contests, we see a little bump in the swing state advertising and a huge bump in advertising in the states that have early primaries,. like one, new hamphire. Very interesting.