2min chapter

Data Skeptic cover image

Political Digital Advertising Analysis

Data Skeptic

CHAPTER

Digital Ads

Digital advertising and engagement with social media platforms in general, really kicked off with the obama campaign in two thousand eight. And now, of course, it is, anywhere from 30 to 50 % of a campaign's advertising budget will be digital ets. Young people just don't turn out as frequently to vote as older populations.

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