Political Digital Advertising Analysis
Data Skeptic
00:00
Does Prodigital Advertising Matter in the Primary?
There were some candidates whom you could group as more established candidates. And we found that on those candidates who were more established, while they did spend money in their home states early on, they di focus as much there as the what we call long shot candidates. But it's interesting to us that they really spent a larger proportion of their budget on the digital ads than the established ates did.
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