The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
432: N.Rich: From High Churn to Profitable ABM Platform - with Markus Ståhlberg
Feb 27, 2025
Markus Ståhlberg, Co-founder and CEO of N.Rich, shares his journey of transforming a struggling ABM platform into a profitable venture. He discusses effective strategies for targeting high-value customers and the importance of resilience in overcoming challenges. The conversation delves into the nuances of account-based marketing versus traditional lead generation, and practical tips for enhancing sales conversions using LinkedIn. Markus emphasizes aligning marketing with sales and the value of a well-defined Ideal Customer Profile for successful engagement.
01:06:11
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Quick takeaways
- Recognizing and addressing technical roadblocks in SaaS development is vital for improving user experience and product stability.
- Managing customer expectations around account-based marketing is essential for reducing churn and fostering long-term relationships.
Deep dives
Navigating Challenges in SaaS Development
SaaS products often face numerous development challenges, including slow progress, poor user experience, and persistent bugs. Founders may struggle to identify the root causes of these issues, often requiring an objective assessment to gain clarity. Engaging experts who specialize in product audits can offer invaluable insights, pinpointing technical roadblocks and providing actionable solutions. The importance of recognizing and addressing these barriers is critical for driving product development forward and achieving business goals.
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