15min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

432: N.Rich: From High Churn to Profitable ABM Platform - with Markus Ståhlberg

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

Navigating the ABM Landscape

This chapter examines the hurdles of customer acquisition and retention during the launch of an Account-Based Marketing (ABM) strategy. The speakers emphasize the gap between customer expectations for immediate outcomes and the reality of ABM's longer-term success, alongside the need for cultural readiness within organizations. Additionally, they discuss refining the Ideal Customer Profile (ICP) through data analysis to better target high-value clients, highlighting the importance of strategic alignment and education for sales teams.

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