Markus Ståhlberg

Co-founder and CEO of N.Rich, an ABM platform assisting B2B companies in efficiently targeting and acquiring high-value clients. He has led the company through significant growth and challenges, demonstrating resilience and innovative strategies.

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Feb 27, 2025 • 1h 6min

432: N.Rich: From High Churn to Profitable ABM Platform - with Markus Ståhlberg

Markus Ståhlberg, Co-founder and CEO of N.Rich, shares his journey of transforming a struggling ABM platform into a profitable venture. He discusses effective strategies for targeting high-value customers and the importance of resilience in overcoming challenges. The conversation delves into the nuances of account-based marketing versus traditional lead generation, and practical tips for enhancing sales conversions using LinkedIn. Markus emphasizes aligning marketing with sales and the value of a well-defined Ideal Customer Profile for successful engagement.

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