Markus Ståhlberg, Co-founder and CEO of N.Rich, shares his journey of transforming a struggling ABM platform into a profitable venture. He discusses effective strategies for targeting high-value customers and the importance of resilience in overcoming challenges. The conversation delves into the nuances of account-based marketing versus traditional lead generation, and practical tips for enhancing sales conversions using LinkedIn. Markus emphasizes aligning marketing with sales and the value of a well-defined Ideal Customer Profile for successful engagement.