432: N.Rich: From High Churn to Profitable ABM Platform - with Markus Ståhlberg
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Targeting Success Through Strategic Marketing and ABM
This chapter explores effective customer targeting strategies using LinkedIn and Account-Based Marketing (ABM), emphasizing the creation of an Ideal Customer Profile (ICP). It highlights the significance of aligning marketing and sales to foster long-term relationships and nurture leads through customized campaigns.
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