3min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

432: N.Rich: From High Churn to Profitable ABM Platform - with Markus Ståhlberg

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

Warming Up Cold Accounts for Enhanced Sales Conversions

This chapter explores strategies for enhancing sales conversions by effectively engaging cold accounts through social media presence, particularly on LinkedIn. The discussion introduces the concept of marketing qualified accounts (MQA), focusing on the signals that indicate a lead's readiness for sales engagement.

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