432: N.Rich: From High Churn to Profitable ABM Platform - with Markus Ståhlberg
The SaaS Podcast: Build, Launch & Scale Your SaaS
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Warming Up Cold Accounts for Enhanced Sales Conversions
This chapter explores strategies for enhancing sales conversions by effectively engaging cold accounts through social media presence, particularly on LinkedIn. The discussion introduces the concept of marketing qualified accounts (MQA), focusing on the signals that indicate a lead's readiness for sales engagement.
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Transcript
