Pattern Breakers

Mark Leslie: Silicon Valley Go-to-Market Legend (Part 2)

Aug 22, 2022

36:46

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Highlights

AI Chapters

Episode notes

Leslie's Compass - Sales Learning Curve

04:56

How Many Do You Have to Touch?

01:53

Are We Doing the Right Things?

02:05

Introduction

2min

What Does a CIO Do, in Your Opinion?

5min

What Is the Difference Between Forecasting and Backcasting?

3min

Are We Doing the Right Things?

2min

Leslie's Compass - Sales Learning Curve

5min

You Don't Want to Hire Salespeople

2min

How Many Do You Have to Touch?

2min

Fit and Finish Is Not Perfectlyai

2min

Fit and Finish

2min

10.

Does Sale Serve Marketing?

2min

11.

Marketing, Serf Sales

3min

12.

Marketing Demand Ninja

2min

13.

Product Lead Sales and Product Lad Growth

3min

14.

What Should I Have Asked You About?

3min

Mike Maples, Jr of Floodgate welcomes back go-to-market expert and Stanford Graduate School of Business lecturer Mark Leslie for the second of their two-part interview, this time focusing on the role and responsibilities of a CEO and a deep dive into Leslie’s Compass, an essential set of heuristics for every startup founder. Leslie also discusses the value of founders focusing on a five-year plan for their startup, why it’s challenging to make meaningful change inside a large company, and why every founder should understand the relationship between their sales and marketing departments.Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's new book Pattern Breakers is available now wherever you buy books.