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Mark Leslie: Silicon Valley Go-to-Market Legend (Part 2)

Pattern Breakers

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What Is the Difference Between Forecasting and Backcasting?

Wright: I visualize different futures than would be forecasted that would be better for the company. And then i work backwards to connect the dots, to bend the ar of the present into that better future. That goes together with the five yervision - so you now want to get to company of scale. When you're in a few hundred million enen up to larger numbers, your ability to change the outcome of the next 12 is very, very small. You can make more profit by cutting costet something you can do. It takes close to a year to get a salesman productive, and probably six months to get an engineeer product productive. We use to go in a year

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