Mark Leslie: Silicon Valley Go-to-Market Legend (Part 2)
Pattern Breakers
00:00
Marketing Demand Ninja
The fundamental economic equation was, high quality leads generated faster than our revenue growth forecast. Today, marketing is a very metrically driven business with really great tools. We've got to a point now where some of the companies that i work with, it's almost like they can define the expected revenue value of any type of lead or activity in the sales funnel.
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