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Fit and Finish
i think today's internal combustion engine automobile from no general motors or whatever, is actually a miracle of engineering. Incredible. Ye, it's a good one though. And i suppose, like even g e with jet engines, the customer may tolerate a not completely finished product because th think that it's going to help em design a better jet plane. Exactly. So now now it's like, i'm willing to trade off a hundred % fit and finish consum ability for the ability to give my business competitive antage.