Dressed: The History of Fashion Founding Father of Haute Couture: Charles Frederick Worth
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Feb 27, 2018 AI Snips
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Worth: Father of Haute Couture
- Charles Frederick Worth is considered the first true fashion designer, shifting fashion design from client-led to designer-led creation.
- His innovations laid the foundation for the modern haute couture industry rooted in Paris but started by a British designer.
Worth Couple's Sneaky Sales Tactic
- Charles Worth and Marie Augustine Vernet, his wife and model, would trick indecisive male customers by re-presenting cloaks after Marie feigned exhaustion.
- This playful tactic charmed clients into buying more expensive garments without realizing they had tried them before.
Shift to Designer-Centered Fashion
- Worth revolutionized fashion by prioritizing the designer's creativity over clients' preferences, founding the concept of haute couture.
- Haute couture combined high quality design, construction, and materials, codifying fashion as a professional art form and business.