Hacking growth

This book by Sean Ellis and Morgan Brown delves into the growth hacking methodology used by companies like Facebook, Uber, Dropbox, and Pinterest.

It emphasizes rapid-fire experimentation across multiple marketing channels and product development directions to identify cost-effective ways to grow a business.

The authors provide a step-by-step process for implementing growth hacking, focusing on building cross-functional teams, optimizing the sales funnel, and improving customer acquisition, activation, retention, and monetization.

The book is designed to help businesses of all sizes create and execute custom growth hacking strategies that are consistent, replicable, cost-effective, and data-driven.