Amantha Imber, an expert in personal branding and founder of Inventium, shares her insights on separating personal identity from business branding. She reveals how this distinction transformed her company into a standout success with its unique identity. The conversation touches on the importance of authenticity and self-perception in branding, along with her journey from advertising to entrepreneurship. Amantha emphasizes the benefits small businesses can reap by building a distinct brand, both personally and collectively.

Dr. Amantha Imber shares tips on habits, productivity, and health. Topics include optimizing productivity with chronotypes and time management, adjusting habits through environment and cues, implementing small changes for long-term health success, and empowering wealth creation with RASC services.

Organisational psychologist Dr Amantha Imber discusses practical methods for managing distractions and overwhelm, including the benefits of focusing on systems over goals. The podcast also explores the negative impact of smartphones on sleep, social interactions, and productivity, while offering strategies to reduce phone usage and overcome procrastination.