Performance Intelligence Podcast

Bite Size: Your Brand. Your Business. Why They Shouldn’t Be the Same | Dr Amantha Imber

Sep 29, 2024
Amantha Imber, an expert in personal branding and founder of Inventium, shares her insights on separating personal identity from business branding. She reveals how this distinction transformed her company into a standout success with its unique identity. The conversation touches on the importance of authenticity and self-perception in branding, along with her journey from advertising to entrepreneurship. Amantha emphasizes the benefits small businesses can reap by building a distinct brand, both personally and collectively.
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