Hardiness with Dr Paul Taylor

Strategies for Productivity & Personal Development, with Dr. Amantha Imber

7 snips
Dec 12, 2025
Dr. Amantha Imber, an organisational psychologist and founder of Inventium, shares her insights on productivity and personal development. They dive into aligning actions with personal values to enhance motivation. Discover innovative strategies like temptation bundling to form strong habits. Amantha discusses the role of identity in sustaining behaviour change and how to design environments for success. With practical tips on managing distractions and boosting creativity, this conversation is a must-listen for anyone looking to improve their productivity.
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ANECDOTE

Subtle Primes Influence Buying

  • Amantha Imber recounts priming effects like flashing images and music in stores that steer purchases.
  • She also described a shop assistant's light touch that influenced her to buy a jacket.
ADVICE

Pair Chores With Rewards

  • Try temptation bundling by pairing an unpleasant task with a desirable reward to make it automatic.
  • Amantha Imber used watching The Bachelor only while on her exercise bike to build a strong cardio habit.
ADVICE

Use Rules And Hall Passes

  • Do set clear rules for behavior instead of relying on willpower; use absolute phrasing like "I don't" to strengthen adherence.
  • Use hall passes (pre-agreed skipped days) to avoid the "what the hell" effect and recover faster from slips.
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