Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)

Sep 5, 2024
Sean Ellis, a pioneering growth expert who coined 'growth hacking,' shares invaluable insights on measuring product-market fit with his renowned Sean Ellis Test. He discusses strategies for improving user activation and retention rates, and selecting North Star metrics that reflect genuine customer value. Listeners gain wisdom from his experiences at Dropbox and beyond, understand how user feedback drives product success, and explore the evolving landscape of growth strategies in the age of AI.
01:44:25

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Podcast summary created with Snipd AI

Quick takeaways

  • The Sean Ellis Test effectively measures product-market fit by assessing user disappointment, providing critical insights for startups.
  • Identifying 'must-have' users allows startups to enhance their offerings and align closely with the core customer base driving growth.

Deep dives

Understanding the Sean Ellis Test

The Sean Ellis test is a structured approach used to assess product market fit by determining how disappointed users would feel without a product. It employs a simple question, asking users to rate their disappointment on a scale from 'very disappointed' to 'not disappointed at all'. Achieving a threshold where at least 40% of users claim they would be very disappointed indicates strong product market fit. This method provides actionable insights into product reception, allowing startups to focus on what truly matters to their users.

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