Lenny's Podcast: Product | Growth | Career

The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)

623 snips
Sep 5, 2024
Sean Ellis, a pioneering growth expert who coined 'growth hacking,' shares invaluable insights on measuring product-market fit with his renowned Sean Ellis Test. He discusses strategies for improving user activation and retention rates, and selecting North Star metrics that reflect genuine customer value. Listeners gain wisdom from his experiences at Dropbox and beyond, understand how user feedback drives product success, and explore the evolving landscape of growth strategies in the age of AI.
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ADVICE

The Sean Ellis Test

  • Ask users "How would you feel if you could no longer use this product?"
  • Aim for at least 40% of users to say they'd be "very disappointed" to indicate product-market fit.
ANECDOTE

Lookout Mobile Security

  • Sean committed to helping a mobile security company grow, but their Sean Ellis Test score was only 7%.
  • By focusing on the antivirus feature and streamlining onboarding, the score jumped to 40% in two weeks.
ADVICE

Prioritizing Product Issues

  • Don't obsess over onboarding if the core product isn't resonating with users.
  • Prioritize fixing core product issues or targeting the right users first.
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