Lenny's Podcast: Product | Growth | Career cover image

The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)

Lenny's Podcast: Product | Growth | Career

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Understanding Customer Benefits Through Effective Surveys

This chapter explores the development of a survey tool designed to help the community assess customer benefits from products. It highlights the significance of gathering user feedback, particularly from dissatisfied customers, and emphasizes the need to differentiate between essential and commodity product uses to define unique value propositions.

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