The Revenue Formula GTM Velocity: How to out-execute the competition
Jan 21, 2025
Discover key strategies to accelerate go-to-market velocity and outpace the competition. Learn about high-tempo testing and how defining kill criteria can steer project success. The discussion dives into optimizing team performance, hiring for speed, and the impacts of excessive meetings on productivity. Plus, think about the contrasting work cultures in Europe and America while chasing that elusive work-life balance. With humor and insights, this session is packed with practical tips for enhancing your execution capabilities.
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Travel Mishaps
- Tony Holbein's family's return trip from Thailand was chaotic, starting with a hectic Delhi airport experience.
- Flight delays, a 20-minute run through the airport, and two family members getting sick mid-flight added to the travel woes.
Work-Life Balance Trend
- Tony observes a growing trend, particularly among Americans, towards prioritizing work-life balance and working fewer hours.
- He contrasts this with a seemingly stronger work ethic in the US, raising concerns about Europe's potential lag in global importance.
GTM Velocity Explained
- Go-to-market (GTM) velocity refers to the speed of execution in business.
- It's about maximizing opportunities within a given timeframe, similar to how sports teams aim to score within a limited game duration.
