GTM Velocity: How to out-execute the competition
The Revenue Formula
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Accelerating Growth Through Go-To Velocity
This chapter explores the concept of go-to velocity, emphasizing the critical role of speed in executing business strategies to surpass competitors. The speakers discuss the practice of high-tempo testing and the importance of iterative learning from failures, drawing on techniques such as establishing 'kill criteria' for projects. They highlight how a streamlined and simplified approach in product development can lead to rapid market validation and enhanced growth opportunities.
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