Boundaryless Conversations Podcast

#125 - Growth Systems: reducing Friction to find Product Market Fit - with Sean Ellis

Sep 29, 2025
Sean Ellis, the growth hacking pioneer and author, shares insights from his extensive experience at Dropbox and Eventbrite. He discusses the evolution of growth strategies, emphasizing the shift to product-led approaches over distribution-first tactics. Sean highlights the importance of product-market fit and experimentation, detailing how to reduce friction in onboarding. He advocates treating features as mini-products to enhance user adoption and stresses the value of combining qualitative insights with quantitative data for effective growth.
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INSIGHT

Experimentation Reveals What Actually Drives Growth

  • Experimentation distinguishes correlation from causation in growth activities.
  • Test and measure to know which actions actually drive traction.
INSIGHT

Product Quality Outweighs Distribution Today

  • Digital discovery reduces incumbents' channel advantages and raises the importance of product quality.
  • Customers increasingly find better products even without incumbent distribution advantages.
ADVICE

Reduce Friction To Accelerate Adoption

  • Reduce friction and speed time-to-value to increase adoption and momentum.
  • Optimize onboarding, messaging and engagement as part of distribution.
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