Hustle & Flowchart: Mastering Business & Enjoying the Journey

Richard Lindner - The "Back Of The Napkin" Bar Ideas That Led To DigitalMarketer

Jul 11, 2019

Richard Lindner, President and co-founder of DigitalMarketer, shares his dynamic entrepreneurial journey. He recounts the comedic bar night that birthed innovative ideas, leading to groundbreaking business launches. From quitting his first corporate job to his insights on motivating teams, Richard emphasizes thinking big and structuring businesses for growth. He details his ICE framework for prioritizing ideas and the importance of healthy conflicts in leadership. DigitalMarketer aims to double the success of 10,000 businesses, fostering a culture of growth and innovation.

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ANECDOTE

Quitting At Lunch Led To Napkin-Born Businesses

Richard quit his first corporate job at lunch after hearing a slow career path and then spent the afternoon at a bar discussing ideas with Perry Belcher.
That night they filled napkins with business ideas and soon launched multiple ventures, showing how impulsive collaboration led to real businesses.

ANECDOTE

From News Story To Living-Will Site Overnight

Perry proposed selling online living wills after a news story about Terry Schiavo, and they launched the site within days.
The rapid test-and-launch showed how media-driven demand plus execution can create fast, profitable products.

ADVICE

Prioritize Ideas With ICE Scoring

Use the ICE framework (Impact, Confidence, Ease) to prioritize ideas quickly and objectively.
Score potential projects on those three dimensions to decide what to test or kill before overcommitting resources.

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Richard Lindner is the President and Co-Founder of DigitalMarketer, an industry leader in global digital marketing education. He is also an enthusiastic and engaging public speaker who prides himself on his ability to unpack the complexities of building and scaling the modern business.

In this episode, Richard discusses his role at DigitalMarketer and the fun-filled night that led to a host of ideas between himself and Perry Belcher as well as a need to refill all the napkins at the bar. He also reminisces about the first corporate job and what led him to walk out on day one.

Richard has a keen business sense as well as vision and leadership qualities which you will realize as he delves into how he leads his team and employees. He also offers some insights as he gives Joe and Matt advice for one of their own business ventures. When you are done, check out our other episodes with DigitalMarketer rockstars Roland Frasier and Molly Pittman.

“Sometimes that opportunity is so big and the need it there. While you always have to gauge opportunity costs, sometimes we put too heavy a weight on that opportunity cost, when we don’t really know how big it could be” - Richard Lindner

Some Topics We Discussed Include:

A host of important questions businesses should ask themselves to think bigger
What the future of vision of DigitalMarketer is going forward
Tips on how to lead and motivate employees
A crazy idea from a current event that led to a new online business
What motivates today’s workforce (and it’s not what you think)
How to both aspire to be more while also accepting what you have now
The importance of the Monday meeting
How to balance entrepreneurship with the potential chaos
The benefits of the ICE System and its impact on decision making
Defining roles of the visionary and implementer in your business
And much, much more!

Contact Richard Lindner:

DigitalMarketer
Praxio for a free trial to learn how to implement employee training as well as document the important things in your business

References and Links Mentioned:

Get the EGP Letter here
Our episode with Roland Frasier
You Squared by Price Pritchett
Growth Hacking by Sean Ellis
Rocket Fuel by Gino Wickman
The Five Dysfunctions of a Team by Patrick Lencioni