Hustle & Flowchart: Mastering Business & Enjoying the Journey

In this timely and insightful episode, Joe Fier sits down with SEO industry pioneer Jason Barnard, who brings 27 years of experience in search optimization to the table. As AI-driven platforms like Google, ChatGPT, and TikTok play an increasingly decisive role in how businesses are found online, the discussion dives deep into how to take real control of your digital identity, build trust with AI, and position yourself for the next era of search. Jason breaks down the importance of knowledge panels, the rise of walled gardens, and the urgent need for brands to become understandable and credible—before it's too late.Topics DiscussedThe New Age of Search: Why traditional SEO tactics are no longer enough and how AI-powered engines now guide users down the decision funnel.AI’s Role in Brand Discovery: How platforms like Google, ChatGPT, and TikTok are shaping who gets found online—sometimes knowing more about your business than your own customers.Building a Walled Garden: Strategies to keep users engaged on your website and nurture them through your own content funnel, not just Google’s or TikTok’s.The Importance of Knowledge Panels: What they are, why they’re a KPI for algorithmic understanding, and how to structure your website and online presence to earn one.Content Creation for the Future: Why up-to-date information and unique data (“information gaps”) will be more valuable than ever as AI saturates standard topics.Bot Traffic and the Bot Economy: The surprising reality of how much bot traffic comes from TikTok, Meta, Amazon, and even mysterious newcomers (like Petalbot).Protecting & Optimizing Your Content: How to use tools like Cloudflare to control which bots can access your content—balancing visibility with site performance and business goals.Action Steps for Digital Understandability: How to create an effective “About” page and build an infinite loop of self-corroboration across the web to make your brand machine-readable.Resources MentionedKalicube –  https://kalicube.com/guides Jason Barnard - https://jasonbarnard.com/Google Search Results for Jason Barnard - https://www.google.com/search?q=jason+barnardCloudflare – https://www.cloudflare.com/Scott Duffy – https://scottduffy.com/Gert Mellak - https://gertmellak.com/ Connect with Joe Fier🤖 Chat with Joe's AI Clone: https://aibuildteam.ai/ask-joe/📰 Newsletter: https://hustleandflowchart.com/subscribe🎙️ Podcast: https://hustleandflowchart.com/🔗 LinkedIn: https://www.linkedin.com/in/joefier/ 📸 Instagram: https://www.instagram.com/joefier/If you found this episode insightful, don’t miss future conversations that can shape the way you grow your business in the digital world! Hit “Subscribe” on your favorite podcast platform, leave us a review, and share this episode with a friend or colleague who needs to stay ahead of the AI-powered search revolution. Your voice keeps our community thriving—thanks for tuning in!

Joe Fier sits down with renowned brand integrity expert and four-time bestselling author David Corbin, for a frank, energetic, and insightful conversation. Coming to you straight from his pickleball court—with his trademark humor and warmth—David shares his powerful philosophy: shining a light on the negatives in business and life isn’t just necessary, it’s transformative. Through stories, practical exercises, and candid wisdom, David guides listeners to face uncomfortable truths, align with their core values, and leverage adversity for lasting brand (and personal) success. If you’re ready for some no-nonsense inspiration to level up your business, this episode is a must-listen!Topics DiscussedThe Power of Illumination: Why facing negatives head-on (not hiding from them!) is the key to personal and business growth."Tripping" with Your Business: David’s unique exercise for dialoguing with your business—asking what it needs you to do and who you need to be.Brilliant on the Basics: Stories about legendary figures like Tony Gwynn, and the importance of mastering fundamental habits.Brand Integrity vs. Brand Slaughter: How companies (often unknowingly) destroy their own brands, and how to spot and prevent “brand slaughter.”David’s Award-Winning Invention: The story behind Rejuvenation Stations—innovative wellness pods now helping hospital staff combat burnout nationwide.The Illuminated Brand Formula: A powerful, actionable framework to audit and strengthen your brand integrity.Humanity in the Age of AI: Why our human spirit, values, and connection set us apart, and how to protect them in a tech-driven world.Personal Growth Through Self-Awareness: David’s strategies for self-check-ins, gratitude, and celebrating your own “aha” moments.Life Lessons and Business Wisdom: From cultivating joy and gratitude, to nurturing relationships and staying true to yourself as an entrepreneur.Resources MentionedDavid Corbin’s Website: https://davidcorbin.com/Rejuvenation Stations: https://www.rejuvenationstations.com/Connect with Joe Fier🤖 Chat with Joe's AI Clone: https://aibuildteam.ai/ask-joe/📰 Newsletter: https://hustleandflowchart.com/subscribe🎙️ Podcast: https://hustleandflowchart.com/🔗 LinkedIn: https://www.linkedin.com/in/joefier/ 📸 Instagram: https://www.instagram.com/joefier/If you enjoyed today’s episode, help us illuminate more entrepreneurial journeys! Subscribe wherever you listen, leave us a review, and share Hustle & Flowchart with a friend who needs to hear this wisdom. Your support helps us grow—and brings you even more inspiring, actionable conversations every week. Let’s keep hustling, learning, and flowing—together.

Aaron Young, an accomplished entrepreneur and the mind behind the 'Unshackled Owner' method, shares transformative insights on creating a business that thrives without constant owner involvement. He emphasizes the importance of defining your desired outcomes and building effective systems that empower teams. Aaron narrates his incredible story of how his business survived and flourished during his unexpected 14-month absence. Listeners gain practical strategies for delegation, organizational design, and nurturing team loyalty to achieve true entrepreneurial freedom.

Want to learn how you can build your own Delphi clone or scale your content, coaching, and influence with AI? Head over to https://aibuildteam.ai/ to see how our team helps influencers and experts create, launch, and optimize their digital twins.In this compelling episode, host Joe Fier sits down with Dr. Don Wood, founder of the Inspired Performance Institute, to explore how hidden trauma and unresolved emotional “glitches” can sabotage your business, relationships, and health. Dr. Don shares his unique insights on how our brains protect us—often at the cost of our peace and performance—and reveals practical approaches to reset your mind for clarity, calm, and peak achievement. Whether you’re struggling with procrastination, chronic stress, or aiming to unlock higher levels in business and life, this conversation offers both eye-opening perspectives and actionable strategies.Topics DiscussedWhy success might be fueled by fearDr. Don explains how high-achievers are often unconsciously driven by underlying anxieties and survival instincts.Understanding trauma as a “glitch”Discover the difference between “big T” traumas and subtle “emotional concussions”—and how both impact decision-making and daily life.Brain’s survival system and business performanceInsights into fight, flight, and freeze responses in entrepreneurship and how these patterns drive procrastination, burnout, or self-sabotage.Real-life examples of trauma affecting businessFascinating case studies, including high-performing traders and entrepreneurs, illustrate how childhood experiences unconsciously shape current behaviors.The science behind mind rewiringDr. Don unpacks the connection between unresolved trauma, inflammation, and chronic conditions—showing how mental patterns directly affect health.Reprogramming your mind for growthPractical discussion on steps to identify and resolve subconscious glitches, improve resilience, and operate from a place of calm strength.Parenting insightsTips for creating a safe, supportive environment for children and understanding the lasting effects of language and experiences on kids’ development.Resources MentionedInspired Performance Institute - inspiredperformanceinstitute.comTPE Blueprint - Trauma is a Toxin with Dr. Don WoodHustle & Flowchart is proud to be part of the HubSpot Network.Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight: https://www.hubspot.com/spotlightCheck out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetworkConnect with UsWebsite: Hustle & Flowchart PodcastAI Build Team: aibuildteam.aiInstagram: @hustleandflowchartYouTube Channel: Subscribe HereContact: For bespoke AI clone inquiries, email sales@aibuildteam.ai or schedule a call via their site.If today’s episode unlocked new insights or made you rethink how you approach business, relationships, or your own well-being, don’t miss a beat—hit “Subscribe” wherever you get your podcasts! For more game-changing conversations and strategies, check out previous episodes and join our community at hustleandflowchart.com. Share the show with a friend who’d benefit, and let’s keep growing together!

Try out Arnold's AI Clone for yourself: https://www.delphi.ai/exploreTry out my AI Clone over at: https://aibuildteam.ai/ask-joe/What if you could talk to Arnold Schwarzenegger — the Terminator, the bodybuilding legend, and the Governator — anytime you wanted? 🤖💪 In this video, I sit down with AI Arnold, a digital twin powered by advanced AI, to get no-nonsense motivation, life advice, and even a classic “Hasta La Vista, Baby.”Discover how this technology works, why it’s more than just a chatbot, and how it could change the way we learn, grow, and get inspired.👉 Watch until the end to see how YOU can try out AI Arnold yourself!#ArnoldSchwarzenegger #AI #Terminator🤖 Chat with Joe's AI Clone: https://aibuildteam.ai/ask-joe/📰 Newsletter: https://hustleandflowchart.com/subscribe🎙️ Podcast: https://hustleandflowchart.com/🔗 LinkedIn: https://www.linkedin.com/in/joefier/ 📸 Instagram: https://www.instagram.com/joefier/

Oji Udezue and Ezinne Udezue, seasoned product builders and investors with experience at major tech companies, dive into the secrets of creating enduring tech products. They emphasize identifying age-old human needs over fleeting trends, advocating for a patient approach in today's fast-paced AI landscape. The conversation highlights the importance of effective prototyping and customer validation, as well as building a robust product system. They share insights on the right mindset for founders and the critical approach to sustainable innovation.

In this inspiring episode of Hustle & Flowchart, host Joe Fier sits down with Greg Reid—bestselling author, founder of Secret Knock, and a powerhouse of action and resilience. Greg shares his incredible journey from working closely with the Napoleon Hill Foundation to using cutting-edge AI technology to aid his son’s recovery from a devastating brain injury. The conversation is packed with insights on perseverance, purposeful action, entrepreneurship, and the real secrets behind getting things done—plus a surprise appearance from Greg’s son, Cole, who shares his powerful recovery mantra.Topics DiscussedGreg Reid’s origin story and early entrepreneurial lessonsThe “action” in the Law of Attraction: why execution trumps ideasThe turning point: learning to say “no” and focus on projects he can finishHarnessing strengths and collaborating with others—how Greg writes books despite dyslexiaBehind the scenes with the Napoleon Hill Foundation and what makes Think and Grow Rich timelessVital lessons from high achievers: from the founder of Make-A-Wish to billionaires in unlikely industriesWhy successful people seek counsel, not opinions—and how that changes everythingPractical tips for opening doors and connecting with high-level mentors and joint venture partnersHow to structure effective asks that get responses from busy, successful peopleReal stories behind building movies, books, and successful businesses—and the importance of being specificUsing AI to create a “digital twin” to guide a loved one through recovery: a personal account of hope and technologyThe power of mantra, mindset, and community in overcoming life’s toughest challengesResources MentionedJoint Venture PublishingNapoleon Hill FoundationSecret Knock EventGreg S. Reid InstagramConnect with UsWebsite: Hustle & Flowchart PodcastAI Build Team: aibuildteam.aiInstagram: @hustleandflowchartYouTube Channel: Subscribe HereContact: For bespoke AI clone inquiries, email sales@aibuildteam.ai or schedule a call via their site.If you enjoyed this episode, don’t miss out on future masterclasses in entrepreneurship and life! Hit subscribe wherever you’re listening right now, leave us a review, and share this episode with someone who needs a dose of inspiration and action. The hustle never stops—stay connected and keep learning with us at Hustle & Flowchart!

Scott Duffy, a business partner of Joe Fier and an early internet pioneer, joins the conversation to unravel the potential of AI. They discuss the revolutionary concept of digital twins or AI clones that empower entrepreneurs to scale their businesses. Scott shares insights on how few are actually utilizing AI effectively, along with real-life applications for trainers and content creators. They also delve into ethical concerns around data privacy and the importance of human connection as we navigate this rapidly advancing tech landscape.

In this insightful episode of Hustle & Flowchart, host Joe Fier sits down with multi-talented entrepreneur Justin Abrams, co-founder of Cause of a Kind and host of the podcast "Strictly From Nowhere." Together, they unpack the strategies behind maximizing impact with minimal investment, how to leverage small tests to expand your “surface area for luck,” and actionable wisdom for anyone looking to drive personal and professional growth. Justin candidly shares his journey—balancing family, business, and wellness—and how pursuing opportunity (not just passion) has shaped his career and agency. Whether you’re an established entrepreneur or just starting out, this episode is packed with realness and practical advice on building meaningful relationships, testing ideas before investing big, and building a brand that’s impossible to ignore.Topics DiscussedHow to Stay Grounded as an Entrepreneur: Justin shares his system for balancing family, business, and extracurricular passions.Opportunity vs. Passion: Why following opportunities can lead to greater fulfillment—and how to become passionate about the skills you develop.Building Relationships in Business: How being a connector and increasing your “surface area for luck” can radically expand your opportunities.Navigating Burnout & Mindset Challenges: Ways to overcome imposter syndrome, social anxiety, and the emotional rollercoaster of entrepreneurship.The Minimum Imaginative Product (MIP): Justin’s framework for testing ideas quickly, using AI and modern tools to validate before investing real money.Leveraging Networking & Local Communities: Insights from creating Long Island Technologists, and the power of in-person connection.Trust-Based Sales & Agency Growth: How Justin’s disqualification-first sales process builds lasting client relationships and retention.Personal Growth Through Entrepreneurship: Justin discusses the next chapter—his hopes for impact, personal brand, and family legacy.Resources MentionedCause of a Kind - causeofakind.com -Web agency co-founded by Justin, specializing in mission-driven businesses and innovative digital projects.Strictly From Nowhere Podcast - Listen here - Justin’s podcast chronicling entrepreneurial journeys and candid founder conversations.Long Island Technologists - longislandtechnologists.com - A networking group and open-source project for tech professionals and enthusiasts in Long Island, NY.Lucky You by Price Pritchett - Price Pritchett’s Website - A short book about multiplying luck and achieving big ambitions by being intentional about creating opportunity.Connect with UsWebsite: hustleandflowchart.comInstagram: @hustleandflowchartYouTube: @joefierSubscribe: Apple Podcasts | SpotifyLove what you heard? Don’t miss out on more episodes filled with actionable strategies and inspirational stories! Subscribe to Hustle & Flowchart on your favorite podcast platform, leave us a review, and share this episode with someone who’s ready to level up their hustle. Your support means the world to us!

Starting a podcast or creating content today can feel easy but also confusing. There are more options and tools than ever before! On this episode of Hustle and Flowchart, I sat down with Jacob Gooden, the guy who makes sure our show sounds and looks good, and who helps all kinds of creators with their podcasts and content. Jacob has years of experience running podcasts, editing content, using smart tools like Descript and Castmagic, and guiding new creators on where to focus.You don’t need fancy equipment to get started anymore. In our talk, Jacob shared his journey from wanting to be a podcaster for years, sitting on an idea, to finally launching his own podcast. We covered how to figure out your “why,” how to get content ideas out of your head, which tools are the easiest to use, and how staying consistent can help you reach more people.Whether you’re a solo creator, a business owner, or just someone who wants to try making a show for fun, this episode breaks down what you need to know. We also talked about why you shouldn’t worry about being everywhere, how to scale your workflow, and tips for getting help as your show grows.Getting Started as a Content CreatorJacob Gooden explained that now is the easiest time ever to be a content creator. Phones in our pockets work as cameras and microphones. Free and cheap apps do what once took expensive studios. But, with so many tools and platforms—TikTok, podcasts, blogs, YouTube, and more—it can make your head spin about where to start.Key points:Use what you have. You don’t need a giant budget to start.Try different things, see what sticks, and learn as you go.Commit to starting, even if it looks rough (“start ugly” is the motto from Chris Krimitsos).Phones work great to record your first episodes or videos.Finding Your Why and Picking the Show TypeBefore you make your show, get clear about why you want to create and what you’ll talk about. Jacob shared how he sat on a podcast idea for years, thinking about different topics. He didn’t want to make just another “people talking on a couch” show. During COVID, old friends inspired him to finally start a podcast about being homeschooled and how it shaped who he is now.Takeaways:Ask yourself: Why are you making this show? Who should it help or connect with?Be honest and specific with your purpose. Jacob's current podcast helps other homeschoolers, parents, and anyone curious about homeschooling.Your show’s goal can change over time. Jacob’s podcast got deeper and more meaningful as he produced more episodes.It’s normal for your first ideas to change. Keep checking in with yourself about your intentions.The Best Tools and Gear (Without Breaking the Bank)Many people wait too long to start because they worry about not having fancy gear. Jacob and I both think you should just start with what you have and upgrade as you go along.Important advice:A phone is enough to begin recording both audio and video.Use free or budget-friendly apps like Riverside.fm, Zoom, or the built-in camera app.“Start ugly” and don’t worry about perfection.If you want to upgrade, get a better microphone (Jacob likes the Shure MV7) and later a dedicated camera, but the phone is great for most people.“Just pull the thing that’s in your pocket, your phone, and start figuring out how to use this to make something—that’s what’s incredible,” Jacob said.Easy Editing and Workflow TipsEditing can feel hard when you’re new, but with tools like Descript, it gets way easier. Jacob walked through his editing process and shared some tricks:Descript lets you edit audio and video like fixing a Word doc. Delete “ums,” filler words, long pauses, or bad takes quickly.Recording your show into Descript or uploading files there makes editing easier for beginners.Use Descript’s “edit for clarity” tool to automatically find and keep your best takes.Jacob explained how he does edits in two passes: a fast “rough cut” to get rid of big problems, then a slower “final touch” to polish things up. If you’re solo, editing may take longer at first, but you get faster.You can keep your editing process simple if you just want to share helpful conversations or ideas—don’t sweat the fancy edits early on.Turning Your Ideas into Great Podcast EpisodesMany creators get stuck trying to organize their ideas. Jacob uses a fast way: He records voice notes while walking and thinking, then uses Otter.ai to turn those voice notes into written text.Tips to turn your ideas into shows:Use Otter.ai to transcribe your thoughts.Feed transcripts into ChatGPT, Perplexity, or similar tools to pull out main questions and episode ideas.Prepare episode outlines and questions by having AI organize or expand your raw thoughts.Don’t rush. Good prep at the start makes recording and editing way easier.Jacob: “I walk and talk, record myself saying my thoughts out loud, then get everything transcribed. Then I can ask AI to distill the ideas and build outlines for my episodes.”Using AI and Automation to Save TimeAI can help you build content quickly and keep things organized. Jacob and I both use ChatGPT, Perplexity, and Castmagic to speed up show notes, blog posts, and more.Key points:ChatGPT, Perplexity, and Gemini are all useful for planning shows, prepping outlines, or writing posts.Castmagic turns your episode audio into blog posts, show notes, and titles—automatically, using custom prompts.AI is a tool, not a replacement for your voice. Always review and adjust AI-generated content.Building prompts for AI tools saves time: Build a repeatable instruction or “prompt” for each show or task.Jacob: “If you don’t want to pay for a bunch of tools, you can still do it for free by creating some good prompts. I keep prompts organized for every show I help run.”Where Should You Post Your Content?Don’t try to be everywhere at once. Focus where you can make the biggest impact and stay consistent:The biggest podcast platform by listening hours is now YouTube, with over 1 billion hours per month.Spotify is number two and has added strong video features.Apple Podcasts is number three.Even if you choose one platform to begin, make sure you capture high-quality video (most people watch on smart TVs now!).Expand to other places only when you have time or get help.Balancing Consistency, Fun, and GrowthMaking content should stay fun and not become a source of burnout. Jacob talked about how trying to do too much—being everywhere at once, launching extras, or pushing yourself to exhaustion—hurts your work.Best advice:Focus on just the core tasks you can do well. Jacob produces his podcast weekly, posts to his favorite channels, and writes one newsletter.Pick a pace that fits your life and goals. Don’t worry about missing out on every trend.As you get faster and want to grow, invite others to help with edits, posting, or making visuals.Have fun! People will be more drawn to honest, happy energy than a perfect but joyless show.Useful Links & ResourcesOtter.ai – Voice transcription toolChatGPT – AI writing and brainstormingPerplexity – Research and question-answer toolCastmagic – Automated podcast content toolRiverside.fm – Podcast and video recording toolDescript – Super-easy media editing softwareBeehiiv – Newsletter tool Jacob recommendsChris Krimitsos’ “Start Ugly” philosophyCheck out the newly launched TPE Blueprint Podcast on Spotify, Apple, or YouTubeConnect with JacobFirst 5 people to email Jacob get a FREE hour of coaching. Just email him at thejacobgooden@gmail.comFollow him onThreadsBlueSkyInstagramCheck out Jacob's podcast, the Ex-Homeschoolers Club on Spotify, Apple, or YouTubeEpisode Wrap-up and Top TakeawaysThis episode with Jacob Gooden showed how starting a podcast or creating content today is more possible than ever. Don’t waste time waiting for perfect gear. Focus on capturing your ideas, find your authentic reason for making the show, and use simple tools to get started.AI can help prepare, edit, and promote your show, but your voice and real stories matter most. Staying focused, having a clear “why,” and only adding new steps as you’re ready helps keep your show fun and sustainable.If you only remember a few things:Use the equipment and tools you already have.Stay consistent, even if it looks “ugly” at first.Use AI and automation to reduce busywork.Don’t lose sight of having fun—do what excites you most.Jacob is happy to help listeners who want extra support. You can reach him at thejacobgooden@gmail.com or follow him on social media for more tips and his podcast, Ex Homeschoolers Club.Keep creating! Good things happen when you put your ideas out to the world.Two Other Episodes You Should Check OutMatt Wolfe: How AI Will Transform Your Content Marketing!Roland Frasier: The Secret to Maximizing Business Efficiency with AIConnect with Joe FierWhat if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help.Want us to build your clone for you? We’ll handle setup, testing, and integration so you can launch fast. Head to HustleandFlowchart.com/interest to get started!Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot.comCheck out other podcasts on the HubSpot Podcast NetworkWe want to hear from you. Send us the One Thing you want to hear on the show.Connect with Joe on LinkedIn and InstagramSubscribe to the YouTube ChannelContact Joe: joe@hustleandflowchart.comThanks for tuning into this episode of the Hustle & Flowchart Podcast!If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!