Are You Committing Brand Slaughter? How to Save Your Brand Before It’s Too Late! - David Corbin

Joe Fier sits down with renowned brand integrity expert and four-time bestselling author David Corbin, for a frank, energetic, and insightful conversation. Coming to you straight from his pickleball court—with his trademark humor and warmth—David shares his powerful philosophy: shining a light on the negatives in business and life isn’t just necessary, it’s transformative. Through stories, practical exercises, and candid wisdom, David guides listeners to face uncomfortable truths, align with their core values, and leverage adversity for lasting brand (and personal) success. If you’re ready for some no-nonsense inspiration to level up your business, this episode is a must-listen!

Topics Discussed

• The Power of Illumination: Why facing negatives head-on (not hiding from them!) is the key to personal and business growth.
• "Tripping" with Your Business: David’s unique exercise for dialoguing with your business—asking what it needs you to do and who you need to be.
• Brilliant on the Basics: Stories about legendary figures like Tony Gwynn, and the importance of mastering fundamental habits.
• Brand Integrity vs. Brand Slaughter: How companies (often unknowingly) destroy their own brands, and how to spot and prevent “brand slaughter.”
• David’s Award-Winning Invention: The story behind Rejuvenation Stations—innovative wellness pods now helping hospital staff combat burnout nationwide.
• The Illuminated Brand Formula: A powerful, actionable framework to audit and strengthen your brand integrity.
• Humanity in the Age of AI: Why our human spirit, values, and connection set us apart, and how to protect them in a tech-driven world.
• Personal Growth Through Self-Awareness: David’s strategies for self-check-ins, gratitude, and celebrating your own “aha” moments.
• Life Lessons and Business Wisdom: From cultivating joy and gratitude, to nurturing relationships and staying true to yourself as an entrepreneur.

Resources Mentioned

• David Corbin’s Website: https://davidcorbin.com/
• Rejuvenation Stations: https://www.rejuvenationstations.com/

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