

#5723
Mentioned in 9 episodes
Ready, Fire, Aim
Zero to $100 Million in No Time Flat
Book • 2007
In 'Ready, Fire, Aim,' Michael Masterson shares his expertise on building and growing businesses quickly.
The book outlines a focused strategy for guiding a small business through four stages of entrepreneurial growth: Infancy ($0 to $1 million), Childhood ($1 to $10 million), Adolescence ($10 to $50 million), and Adulthood ($50 to $100 million and beyond).
Masterson emphasizes the importance of selling, understanding customer needs, managing cash flow, and building a strong team.
He advocates for a 'Ready, Fire, Aim' approach, which involves taking rapid action, refining strategies based on real-world feedback, and maintaining flexibility and adaptability in a fast-paced business environment.
The book outlines a focused strategy for guiding a small business through four stages of entrepreneurial growth: Infancy ($0 to $1 million), Childhood ($1 to $10 million), Adolescence ($10 to $50 million), and Adulthood ($50 to $100 million and beyond).
Masterson emphasizes the importance of selling, understanding customer needs, managing cash flow, and building a strong team.
He advocates for a 'Ready, Fire, Aim' approach, which involves taking rapid action, refining strategies based on real-world feedback, and maintaining flexibility and adaptability in a fast-paced business environment.
Mentioned by















Mentioned in 9 episodes
Mentioned by
Joe Hudson as a book about prioritizing connection with customers over creating a perfect product.


197 snips
Connection over Perfection — Master Class Series #3
Mentioned by
Craig Ballantyne as a book that has significantly impacted his entrepreneurial journey.


19 snips
How to Overcome Anxiety, Build Discipline, & Change Your Identity | Craig Ballantyne (Ep 149)
Mentioned by Todd Brown as the marketing mastermind behind Agora companies and author of many best-selling books, including "Ready, Fire, Aim."

Todd Brown
Mentioned by Ryan Pineda as a book that discusses the different stages of business and the skills needed at each stage.

Secrets To Making Your First $1,000,000 | Keaton "The Muscle” Hoskins