#2812

Mentioned in 15 episodes

Ready, Fire, Aim

Zero to $100 Million in No Time Flat

Book • 2007

Author

Michael Masterson

In 'Ready, Fire, Aim,' Michael Masterson shares his expertise on building and growing businesses quickly.

The book outlines a focused strategy for guiding a small business through four stages of entrepreneurial growth: Infancy ($0 to $1 million), Childhood ($1 to $10 million), Adolescence ($10 to $50 million), and Adulthood ($50 to $100 million and beyond).

Masterson emphasizes the importance of selling, understanding customer needs, managing cash flow, and building a strong team.

He advocates for a 'Ready, Fire, Aim' approach, which involves taking rapid action, refining strategies based on real-world feedback, and maintaining flexibility and adaptability in a fast-paced business environment.

Mentioned by

Mentioned in 15 episodes

Mentioned by

Shaan Puri

when discussing copywriters and their ability to persuade, also refers to it as being under the radar.

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Mentioned by

Joe Hudson

as a book about prioritizing connection with customers over creating a perfect product.

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Recommended by

Alex Hormozi

for those struggling with scaling, covering transitions in business.

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Mentioned by

Craig Ballantyne

as a book that has significantly impacted his entrepreneurial journey.

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Mentioned by

Ravi Abuvala

in the context of simple selling systems.

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Mentioned by

Mehtab Karta

as a book offering insights into entrepreneurship and business strategy.

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Mentioned by

Alex Hormozi

as his favorite business book.

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Mencionado por

Diego Raceto

para explicar un concepto sobre la importancia de ejecutar primero y ajustar después.

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Empfohlen von

Tim Schmaddebeck

im Zusammenhang mit dem Thema Unternehmensgründung und Pragmatismus.

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Recommended by

Charlotte Trecartin

as a must-read for founders, especially those in the beginning stages of their businesses.

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Mentioned by

Zander Fryer

when discussing common mistakes entrepreneurs make.

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Mentioned by

Todd Brown

as the marketing mastermind behind Agora companies and author of many best-selling books, including "Ready, Fire, Aim."

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Mentioned by

Sam Parr

as a book that describes business strategies from zero to one million.

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Mentioned by

Jonny

as an old school business book that talks about the different stages of business.

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Mark Moss

mentions this book when talking about the balance between planning and action in business.

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Mentioned by

Gatlin McBride

as a good tactical book.

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Mentioned by

Adam Robin

to illustrate the principle of getting into action quickly and iterating.

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Mentioned by

Maria Wendt

, referring to his advice on focusing on one product at the beginning.

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Mentioned by

Tahr Ahmed

as a book that he associates with doing, acting and adjusting later.

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Mentioned by

Ryan Pineda

as a book that discusses the different stages of business and the skills needed at each stage.

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