#2529

Mentioned in 12 episodes

Ready, Fire, Aim

Zero to $100 Million in No Time Flat

Book • 2007

Michael Masterson

In 'Ready, Fire, Aim,' Michael Masterson shares his expertise on building and growing businesses quickly.

The book outlines a focused strategy for guiding a small business through four stages of entrepreneurial growth: Infancy ($0 to $1 million), Childhood ($1 to $10 million), Adolescence ($10 to $50 million), and Adulthood ($50 to $100 million and beyond).

Masterson emphasizes the importance of selling, understanding customer needs, managing cash flow, and building a strong team.

He advocates for a 'Ready, Fire, Aim' approach, which involves taking rapid action, refining strategies based on real-world feedback, and maintaining flexibility and adaptability in a fast-paced business environment.

Mentioned by

Craig Ballantyne

Tim Schmaddebeck

Charlotte Trecartin

Mentioned in 12 episodes

Mentioned by

Shaan Puri

when discussing copywriters and their ability to persuade, also refers to it as being under the radar.

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Mentioned by

Joe Hudson

as a book about prioritizing connection with customers over creating a perfect product.

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Recommended by

Alex Hormozi

for those struggling with scaling, covering transitions in business.

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Mentioned by

Craig Ballantyne

as a book that has significantly impacted his entrepreneurial journey.

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Mentioned by

Ravi Abuvala

in the context of simple selling systems.

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Mentioned by

Mehtab Karta

as a book offering insights into entrepreneurship and business strategy.

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Mentioned by

Alex Hormozi

as his favorite business book.

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Empfohlen von

Tim Schmaddebeck

im Zusammenhang mit dem Thema Unternehmensgründung und Pragmatismus.

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Recommended by

Charlotte Trecartin

as a must-read for founders, especially those in the beginning stages of their businesses.

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Mentioned by

Zander Fryer

when discussing common mistakes entrepreneurs make.

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Mentioned by

Todd Brown

as the marketing mastermind behind Agora companies and author of many best-selling books, including "Ready, Fire, Aim."

Mentioned by

Sam Parr

as a book that describes business strategies from zero to one million.

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Recommended by

Joe Schriefer

as a must-read, outlining what a leader should do at different stages of growth.

Episode 056 - Growing a 9-Figure Business

Mentioned by

Ryan Pineda

as a book that discusses the different stages of business and the skills needed at each stage.

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Mentioned by

Maria Wendt

when talking about advice from other entrepreneurs to scale her business.

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Mentioned by

Adam Robin

to illustrate the principle of getting into action quickly and iterating.

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