Coaches Corner

Why Most Coaches Fail at Delivery

4 snips
Sep 4, 2025
Discover the importance of delivering quick wins for clients in coaching. Explore how trust and partnership are more valuable than credentials. Unpack the significance of outcome-driven coaching and the role of AI in enhancing client success. Learn about the ethical challenges of self-study formats versus personalized coaching. Dive into the journey of a client seeking instant results over sustainable change. Finally, understand how to transition from individual coaching to scalable group formats for better client outcomes.
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ADVICE

Sell Short Programs First

  • Avoid selling year-long coaching packages to strangers; they rarely buy that much time up front.
  • Offer short programs (4–12 weeks) that deliver quick wins to drive renewals and long-term clients.
INSIGHT

Delivery Comes After Leads And Sales

  • Delivery only matters if you first master lead generation and sales to get clients to coach.
  • Working with many clients is the fastest way to become a world-class coach.
ADVICE

Be An Expert For Your Audience

  • Position yourself as an expert relative to your audience, not compared to perfectionists you admire.
  • Commit to solving clients' problems and their perception will often label you an expert.
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