

Hacks to Hire A+ Interns and Bootstrap A Target Launch With CharCharms
7 snips Jun 23, 2025
Charlotte Trecartin, the founder and CEO of Char Charms, shares her inspiring journey from a university idea to a thriving multi-million dollar business specializing in water bottle accessories. She reveals TikTok strategies that skyrocketed her brand’s visibility and sales, alongside insights on bootstrapping and securing major retail partnerships like Target. Charlotte also discusses the importance of hiring interns and continuous learning for founders, making her experience both relatable and packed with actionable advice.
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Garage Startup Beginnings
- Charlotte started Char Charms in her parents' garage while at college during the COVID lockdown.
- She hand-made prototypes, filed a provisional patent, got a mentor, and launched the website in September 2021.
TikTok Content Strategy
- Post as many TikTok videos as possible every day to build momentum.
- Double down on content that goes viral instead of jumping to new formats too quickly.
Funding Target Launch Crisis
- Launching in Target required Charlotte to fund $400K upfront without savings.
- She used credit cards, family loans, and purchase order financing to fulfill orders.