Female Founder World

NYU Stern professor, bestselling author, and all-around business powerhouse Suzy Welch is joining Jasmine Garnsworthy on the Female Founder World podcast, and trust me, you’re going to want to hear this one. Suzy’s done it all: she’s reported for the Miami Herald, anchored on network TV, written multiple New York Times bestsellers, founded and sold a music tech startup, and now she’s shaking up the world of purpose-driven career discovery with Becoming You Labs.In this episode, Suzy gets real about her unconventional journey, from her “hippie" Portland childhood to Harvard, to building a career at the intersection of business, media, and tech. She opens up about founding in the midst of grief, what it’s really like to reinvent yourself, and the surprising questions everyone should ask to find their purpose (spoiler: it’s not as woo-woo as you think).We also dive into Suzy’s latest research on Gen Z’s values - why only 2% of them match what today’s hiring managers want, and what that means for founders hiring young talent. Suzy shares her honest take on balancing ambition and family (yes, you can do both!), her practical framework for reinvention, and why memoirs are her secret weapon for founder inspiration.Plus, she gets candid about surviving online haters, building a business that actually reflects your values, and how to future-proof your career—no matter what stage you’re at. If you’re ready for actionable advice, a few laughs, and a fresh perspective on work, life, and purpose, this episode is for you.

Praize founder and CEO Emma Grace Moon is on the Female Founder World show with Jasmine Garnsworthy. Praize is the editorial and AI optimization agency helping brands master the new world of generative engine optimization (GEO) and AI-driven search. After starting her company at 21 and helping clients like Jones Road, Victoria Beckham Beauty, and Great Jones drive $15M in PR-attributed revenue, Emma is pioneering how consumer brands adapt to the decline of Google search and the rise of LLMs like ChatGPT as the new product discovery engines.In this episode, Emma breaks down how she predicts industry trends, the data-driven strategies brands need to get recommended by AI, why traditional PR is evolving fast, and actionable steps founders can take this week to future-proof their marketing. Emma also shares her favorite AI tools for founders, the impact of Reddit and small blogs on LLM results, and her unique perspective on building a business at the intersection of media, technology, and commerce.LINKSGet the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠Become a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Grace's business: ⁠https://praize.studio/Mercury is a fintech company, not an FDIC-insured bank.

Phoebe Gates and Sophia Kianni, co-founders of Phia, share their journey from Stanford to launching an innovative AI-powered shopping assistant. They discuss how they secured investment from industry giants like Sara Blakely and Kris Jenner. The duo emphasizes the importance of user feedback, social media strategies, and founder-led content for growth. They also explore AI's role in startups and their data-driven approach to enhancing user experience. Listeners can glean actionable tips on attracting dream investors and building a community around their product.

Siff Haider, co-founder and co-CEO of Arrae, shares insights into her viral wellness brand known for its targeted supplements like the bloat product that took TikTok by storm. She discusses the journey from bootstrapping with wedding savings to achieving nine-figure revenues and partnerships with retailers like Target. Siff highlights the importance of grassroots marketing and the strategic use of celebrity collaborations, particularly with Pamela Anderson, to elevate brand visibility. She emphasizes building trust through founder-led initiatives and watches emerging wellness trends closely.

In this segment, Lucy Henry-Hicks, the dynamic founder, CEO, and creative director of DISSH, shares her journey from transforming a family retail business into a global fashion brand. She discusses the shift from storefronts to e-commerce and the strategic pivot to a vertical brand reflecting her vision. Lucy highlights her bold international expansion into the U.S. market, the importance of cultural fit in hiring, and her creative approach to marketing via social media. She also emphasizes the personal growth and coaching that fuels her leadership style.

Karen Danudjaja, Founder and CEO of Blume, shares her journey from corporate life to launching a wellness brand that epitomizes superfood innovation. She dives into the pivotal product decisions, revealing how Superbelly transformed from a cocktail concept into a bestselling gut-health hydrator. Karen discusses the challenges of bootstrapping and how a bug discovery on Shopify led to creative customer engagement that skyrocketed sales. With insights on retail strategies and leadership growth, her story is both inspiring and instructive for aspiring founders.

Tori Robinson and Leah O'Malley, the dynamic duo behind Boys Lie, share their journey from a failed beauty brand to a fashion sensation. They discuss how gifting their apparel to celebrities, including Gigi Hadid, skyrocketed their visibility and sales. The founders reveal their organic marketing strategies, the importance of direct-to-consumer sales, and the lessons learned from navigating challenges during rapid growth. With insights on celebrity placements and brand evolution, Tori and Leah offer golden nuggets on building a cult brand in today's market.

Haley Pavone, Founder and CEO of Pashion Footwear, shares her journey creating the first fully convertible heels that effortlessly transform into flats. She discusses the rapid growth of her brand, including gaining 250k TikTok followers overnight thanks to engaging and relatable content. Haley reveals the importance of authenticity in marketing and her innovative ambassador program that fosters community and connections. With insights on overcoming funding struggles and leveraging social media, she inspires with her entrepreneurial spirit.

Faire Chief Revenue Officer Jennifer Burke is on Female Founder World with Jasmine Garnsworthy! Wholesale is one of the most gatekept parts of business, so I went right to an insider to uncover exactly how brands can win through independent stockists.Faire is the online marketplace connecting retailers with brands. With Faire, you have the opportunity to sell your products into hundreds of thousands of retailers, and Jennifer's sharing your playbook for success in this episode. LINKSGet started on Faire: https://faire.com/ffwGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.com

Suneera Madhani is on Female Founder World with Jasmine Garnsworthy. After seeing a gap in the financial tech industry, Suneera created Stax Payments, which she sold for $1B+ after facilitating over $40B in payments. Now, she's the person behind CEO School, and is building Worth AI, which was inspired by a problem she encountered building her first business. In this episode Suneera gets so real about what's behind a unicorn-status exit - there's no way you don't leave this episode inspired. LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Suneera's current businesses: https://theceoschool.com/ https://worthai.com/