Female Founder World

Siff Haider, co-founder and co-CEO of Arrae, shares insights into her viral wellness brand known for its targeted supplements like the bloat product that took TikTok by storm. She discusses the journey from bootstrapping with wedding savings to achieving nine-figure revenues and partnerships with retailers like Target. Siff highlights the importance of grassroots marketing and the strategic use of celebrity collaborations, particularly with Pamela Anderson, to elevate brand visibility. She emphasizes building trust through founder-led initiatives and watches emerging wellness trends closely.

In this segment, Lucy Henry-Hicks, the dynamic founder, CEO, and creative director of DISSH, shares her journey from transforming a family retail business into a global fashion brand. She discusses the shift from storefronts to e-commerce and the strategic pivot to a vertical brand reflecting her vision. Lucy highlights her bold international expansion into the U.S. market, the importance of cultural fit in hiring, and her creative approach to marketing via social media. She also emphasizes the personal growth and coaching that fuels her leadership style.

Karen Danudjaja, Founder and CEO of Blume, shares her journey from corporate life to launching a wellness brand that epitomizes superfood innovation. She dives into the pivotal product decisions, revealing how Superbelly transformed from a cocktail concept into a bestselling gut-health hydrator. Karen discusses the challenges of bootstrapping and how a bug discovery on Shopify led to creative customer engagement that skyrocketed sales. With insights on retail strategies and leadership growth, her story is both inspiring and instructive for aspiring founders.

Tori Robinson and Leah O'Malley, the dynamic duo behind Boys Lie, share their journey from a failed beauty brand to a fashion sensation. They discuss how gifting their apparel to celebrities, including Gigi Hadid, skyrocketed their visibility and sales. The founders reveal their organic marketing strategies, the importance of direct-to-consumer sales, and the lessons learned from navigating challenges during rapid growth. With insights on celebrity placements and brand evolution, Tori and Leah offer golden nuggets on building a cult brand in today's market.

Haley Pavone, Founder and CEO of Pashion Footwear, shares her journey creating the first fully convertible heels that effortlessly transform into flats. She discusses the rapid growth of her brand, including gaining 250k TikTok followers overnight thanks to engaging and relatable content. Haley reveals the importance of authenticity in marketing and her innovative ambassador program that fosters community and connections. With insights on overcoming funding struggles and leveraging social media, she inspires with her entrepreneurial spirit.

Faire Chief Revenue Officer Jennifer Burke is on Female Founder World with Jasmine Garnsworthy! Wholesale is one of the most gatekept parts of business, so I went right to an insider to uncover exactly how brands can win through independent stockists.Faire is the online marketplace connecting retailers with brands. With Faire, you have the opportunity to sell your products into hundreds of thousands of retailers, and Jennifer's sharing your playbook for success in this episode. LINKSGet started on Faire: https://faire.com/ffwGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.com

Suneera Madhani is on Female Founder World with Jasmine Garnsworthy. After seeing a gap in the financial tech industry, Suneera created Stax Payments, which she sold for $1B+ after facilitating over $40B in payments. Now, she's the person behind CEO School, and is building Worth AI, which was inspired by a problem she encountered building her first business. In this episode Suneera gets so real about what's behind a unicorn-status exit - there's no way you don't leave this episode inspired. LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Suneera's current businesses: https://theceoschool.com/ https://worthai.com/

The Beauty Chef founder Carla Oates is on the Female Founder World show with Jasmine Garnsworthy. Carla was early on the ingestible wellness space, launching her wellness brand The Beauty Chef over 15 years ago. In this episode Carla talks about how she was able to educate her customers in the early days on a more technical product, The Beauty Chef’s journey landing in and getting out of Sephora, and how to build real credibility as a founder. LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Carla’s business: https://thebeautychef.com/

The Female Founder World team is recounting the most frequently asked questions from our Female Founder World Summit, hosting over 1000 entrepreneurial women. Jasmine Garnsworthy and Natalie on our team share what the community needed to know. LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.com

Secure your ticket to Female Founder World Summit: ⁠femalefounderworld.com⁠Priscilla Hajiantoni is on Female Founder World with Jasmine Garnsworthy!Priscilla is the founder of Bangn Bod, a bestselling beauty bodycare brand. After launching the brand in 2019 after struggling for years with her own skin, Bangn Body has built a 300k+ community, selling out in massive retailers. In this episode, Priscilla shares how she was able to gain her first massive press pieces, how she’s building community and using her community to launch new products, and the story of selling out 3 months of Mecca inventory in only a few hours.  LinksSecure your ticket to Female Founder World Summit: femalefounderworld.comGet the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠Become a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Priscilla’s business: https://www.bangnbody.com/Priscilla’s productivity recommendation: https://monday.com/