Female Founder World Lucy Henry-Hicks Made $90 Million In the Fashion Business Last Year (ft Dissh founder)
Nov 24, 2025
In this segment, Lucy Henry-Hicks, the dynamic founder, CEO, and creative director of DISSH, shares her journey from transforming a family retail business into a global fashion brand. She discusses the shift from storefronts to e-commerce and the strategic pivot to a vertical brand reflecting her vision. Lucy highlights her bold international expansion into the U.S. market, the importance of cultural fit in hiring, and her creative approach to marketing via social media. She also emphasizes the personal growth and coaching that fuels her leadership style.
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From Family Retail To Founder
- Lucy joined her mum's retail business after university and learned buying, design, and retail operations firsthand.
- That hands-on experience led her to launch DISSH as a vertical brand reflecting her style and values.
Audit Before You Pivot
- Step back and audit what's working and what's not before making a strategic pivot in your business.
- Use personal alignment as a compass: only commit long-term to work you truly love.
DTC Enables Global Scaling
- Vertical brands scaled via DTC can bypass traditional retailers to reach global customers directly.
- That shift increases scalability and changes the strategic playbook for retail businesses.