Lucy Henry-Hicks

In this segment, Lucy Henry-Hicks, the dynamic founder, CEO, and creative director of DISSH, shares her journey from transforming a family retail business into a global fashion brand. She discusses the shift from storefronts to e-commerce and the strategic pivot to a vertical brand reflecting her vision. Lucy highlights her bold international expansion into the U.S. market, the importance of cultural fit in hiring, and her creative approach to marketing via social media. She also emphasizes the personal growth and coaching that fuels her leadership style.