Success Almost Broke Her: This Recovering Girlboss Built A Multimillion Dollar Wellness Brand

How do you build a women’s health brand that ships nationwide and sees one of its supplements consumed every single second, all in just five years? In this episode, Alex Taylor, co-founder of Perelel, joins Jasmine Garnsworthy on the Female Founder World show - she's sharing how Perelel launched with just $10,000 of scrappy marketing, bootstrapped through the pandemic, and went from two founders to a powerhouse team of nearly 40 employees.

You’ll get the inside scoop on what it takes to launch with five SKUs (and the high-stakes minimum orders that went with them), how Perelel shipped to all 50 states within 30 days of launch, and why long-term influencer partnerships and community were the secret to earning trust - and exponential word-of-mouth growth.

Alex breaks down the funding journey, from friends-and-family rounds to scaling operations, and shares honest advice for fellow founders navigating career leaps, financial pressure, and the realities of founding as a parent and primary breadwinner.

LINKS

Get the Female Founder World resource roundup ⁠⁠https://femalefounderworld.beehiiv.com⁠⁠

Become a Business Bestie subscriber: bestie.femalefounderworld.com

Check out Alex's business: ⁠⁠https://perelelhealth.com/

Mercury is a fintech company, not an FDIC-insured bank.

Discount Code: FEMALEFOUNDERWORLD for a 20% off discount for first-time customers at perelelhealth.com. This code will be live through the end of January.