Female Founder World

How One Of The World’s Biggest Finance Podcasters Builds Her Wealth

Jan 26, 2026
Victoria Devine, founder of She's on the Money and Zella and author of multiple bestselling books, makes financial chat approachable. She discusses building a media-driven business from a Facebook group, turning free content into course revenue, and structuring a mortgage brokerage. Short takes cover budgeting tied to values, setting business salary goals, and the mindset behind her financial glow-up.
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ANECDOTE

Facebook Group To Podcast Movement

  • Victoria Devine started a Facebook group to share financial tips after using lessons from private wealth work.
  • That group morphed into the She's on the Money podcast and a large financial literacy movement.
ADVICE

Start With Community, Then Product

  • Build community first and ask members what they want before creating products.
  • Give more than you expect to get back to create trust and long-term engagement.
ADVICE

Funnel With Free Lead Magnets

  • Use free lead magnets to capture emails and funnel engaged community members into paid courses.
  • Rely on remarketing, email sequences and long funnels rather than shouting courses on social feeds.
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