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Female Founder World

Latest episodes

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Jan 27, 2025 • 43min

The Money Wake-Up Call You Need With Kelley Arena, Golden Hours Ventures

Kelley Arena is on the Female Founder World podcast with Jasmine Garnsworthy! Kelley is the founder of Golden Hour Ventures, the fund and venture studio helping more women access capital. Kelley built a career in investment banking before launching her own venture firm. She's also the co-creator of Dream Ventures, an accelerator for founders looking for funding. This conversation is the fundraising wake-up call you've never had, but probably always needed. Kelley is sharing how founders can build traction to show to investors (or pitch competitions and grants if that's your jam), what founders should be thinking about when it comes to raising capital, how to build systems for fundraising, and so much more insider tea.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Kelley's business: https://goldenhourventures.co/
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Jan 20, 2025 • 36min

Babba Rivera's Biz Won 45 Beauty Awards. She's Just Getting Started

Babba Rivera is on the Female Founder World podcast for the second time with Jasmine Garnsworthy. You can listen to our first conversation here. https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148661332  Babba is the founder of Ceremonia, the venture-backed clean haircare brand that's blown up in the last few years. They've won 45 beauty awards, have been featured by every major publication, and Babba is on a mission to show more Latina representation in entrepreneurship and beauty. This week we're asking Babba about her mindset as a venture-backed founder scaling something big, how she's been able to grow her team intentionally, and her tips growing a super engaged community. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com ' Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Babba's business: https://ceremonia.com/
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Jan 13, 2025 • 26min

She Built the Mushroom Brand All The Wellness Girlies Are Trying

Charlotte Cruze, founder of Alice Mushrooms, is on the Female Founder World podcast with Jasmine Garnsworthy! Charlotte is the co-founder of Alice Mushrooms, the functional mushroom chocolate bar that went from zero to Erewhon/Forbes/celebrity investors in two years! In 2022 Charlotte and her cofounder launched Alice, a functional mushroom chocolate brand that is blowing up. In this conversation Charlotte shares how she connected with her cofounder (they didn’t meet IRL for the first four months after starting the business!), lessons from their launch and the strategies that helped Alice raise money from celebrities, get stocked in hundreds of stores, and become a beloved brand by wellness girls everywhere. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Charlotte’s business: https://alicemushrooms.com/ Charlotte’s Shopify subscription app recommendation: https://stay.ai/
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Jan 6, 2025 • 39min

3 Years Ago No One Knew Her Makeup Brand. Now 1 Eyeliner Sells Every 4 Minutes

Priyanka Ganjoo is on the Female Founder World podcast with Jasmine Garnsworthy! Priyanka is the founder of Kulfi Beauty, the first-ever South Asian-owned beauty brand to join Sephora shelves. After building a career in the beauty industry, Priyanka saw first hand how underrepresented South Asian communities were in beauty. She sought to create the brand she wished existed, and Kulfi beauty was born.  Since launching three years ago, Kulfi was accepted into the Sephora Accelerate program, launched exclusively at Sephora, and now sells one of their bestselling Kajal eyeliners every five minutes. Wild! In this conversation Priyanka shares her learnings in building and scaling super quickly, what founders aiming for Sephora should know, the content strategy that keeps them going viral, and how she’s scaled her team without a ton of full time hires.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Priyanka’s business: https://kulfibeauty.com/ Priyanka’s PR agency recommendation: https://www.goodapplepr.com/ Priyanka’s operations agency recommendation: https://www.haecpg.com/ Priyanka’s brand design agency recommendation: https://superspicy.com/ Priyanka’s beauty consulting agency recommendation: https://viewfrom32.com/ Priyanka’s beauty publication recommendations: https://www.beautyindependent.com/, https://www.businessoffashion.com/topics/beauty/
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Jan 4, 2025 • 28min

Part 2: This Creator Strategy Delivered 800% Growth - With Ali Kriegsman

This is the second part of Ali Kriegsman's convo on the Female Founder World podcast with Jasmine Garnsworthy! Ali is the co-founder of Bulletin, the acquired venture-backed retail tech company and the author of How to Build a Goddamn Empire. She's been on the Forbes 30 Under 30 list and was named one of "The Most Creative People in Business" by Fast Company. After selling her company Ali has been supporting the coolest startups scale their businesses, flexing her major marketing and sales skills. In this second part of our convo with Ali, she's deep diving on why retailers aren't taking your products or why customers aren't buying your products, and what you can do with a real-world example from our community.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Ali's book, How to Build a Goddamn Empire: https://www.amazon.ca/How-Build-Goddamn-Empire-High-Tech/dp/1419742906 Ali's site analytics tool recommendation: https://www.luckyorange.com/ Ali's book recommendation for gaining customer insights, The Mom Test: https://www.amazon.ca/Mom-Test-customers-business-everyone/dp/1492180742 Ali's creator reccomendation: https://tealswan.com/selfhealing-a/?gc_id=21387257672&gad_source=1&gclid=CjwKCAiApsm7BhBZEiwAvIu2X6JlTl83hZsveW-Qs-NhLflJvD3Cg9du8eCkwJJDsDtuYyxVdMGUixoCyzMQAvD_BwE
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Dec 30, 2024 • 28min

Part 1: How to Build a Brand Customers Are Obsessed With: Ali Kriegsman

Ali Kriegsman is on the Female Founder World podcast for the second time with Jasmine Garnsworthy! Part 2 of this conversation with Ali will be released on January 2. Ali is the co-founder of Bulletin, the acquired venture-backed retail tech company and the author of How to Build a Goddamn Empire. She's been on the Forbes 30 Under 30 list and was named one of "The Most Creative People in Business" by Fast Company.  After selling her company Ali has been supporting the coolest startups scale their businesses, flexing her major marketing and sales skills. This week we're asking Ali all about how startups can start to find their momentum and why your business might not be growing in the way you want it to. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Ali's book, How to Build a Goddamn Empire: https://www.amazon.ca/How-Build-Goddamn-Empire-High-Tech/dp/1419742906 Ali's site analytics tool recommendation: https://www.luckyorange.com/ Ali's book recommendation for gaining customer insights, The Mom Test: https://www.amazon.ca/Mom-Test-customers-business-everyone/dp/1492180742
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Dec 24, 2024 • 33min

Gloria Shito's Blueprint For Building a Bootstrapped Food Brand From Scratch

Gloria Allorbi is on the Female Founder World podcast with Jasmine Garnsworthy! Gloria is the founder of Gloria’s Shito, a food brand bringing the flavors of Ghana to the United States. Gloria's business is fully bootstrapped and it's pretty crazy how far she's gotten without investors. She has been doing her own PR, and landed on the Today Show and Food & Wine, launched the brand into Erewhon, and participated in Target’s Accelerator program. Gloria’s also a recent star on Hello Sunshine's Side Hustlers show! Listen to her story. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Gloria's paid ad agency: https://www.amazon.ca/Secrets-Sand-Hill-Road-Venture/dp/059308358X Gloria's book recommendation - Secrets of Sandhill Road: https://www.ventureresults.com/ Check out Gloria’s business: https://www.gloriasshito.com
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Dec 19, 2024 • 17min

Another Female Founder Cancellation: Unpacking the Matilda Djerf Drama

Another day, another female founder cancellation. Today Jasmine's unpacking the Matilda Djerf headlines we're all talking about. LINKS Download the Female Founder World app and join the group chat Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Alliet’s business: https://fazitbeauty.com/
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Dec 9, 2024 • 37min

The Taylor Swift Effect With Fazit’s Aliett Buttelman

Aliett Buttelman is on the Female Founder World podcast with Jasmine Garnsworthy! Aliett is the co-founder of Fazit Beauty, the company that created Taylor Swift’s viral glitter freckles (and tons of other incredibly innovative beauty and skincare products). They launched the first XL acne and nose pore patches in 2022.  Aliett talks about how they pivoted from not being able to raise VC money, their strategy behind entering retail, finding their new hero SKUs, and of course, how Taylor Swift supporting their business has changed everything. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Alliet’s business: https://fazitbeauty.com/
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Dec 2, 2024 • 1h 5min

The Moment Sam Coxe Quit Her Law Career to Start a Business

Samantha Coxe is on the Female Founder World podcast with Jasmine Garnsworthy! Samantha is the founder and CEO of Flaus, the company making flossing cool and easy. After a painful and expensive trip to the dentist, Samantha started looking for an electric flosser to compliment her fave electric toothbrush. Nothing existed and she knew there was a huge gap in this market, so she created the world’s first electric flosser. Samantha was working as a lawyer, and for nearly two years she stayed working as a lawyer to fund Flaus. When they finally launched, Flaus did $1M in their first year, and have gone on to raise over $4M. It wasn't all that easy, though—Samantha has dealt with tons of faulty production runs, dealing with copycats, and even losing a co-founder.  In this episode she's spilling all the tea on the serious grind the electronic consumer hardware industry is, but she shares tons of resources that have helped her navigate the grind. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Samantha’s business: ​​https://goflaus.com/ Universal Favourite - Samantha's branding agency: https://universalfavourite.com.au/ Rainfactory - Samantha's crowdfunding agency: https://www.rainfactory.com/ Doris Dev NYC - Samantha'a product design agency: https://www.doris.dev/ Lunar Solar Group - Samantha's growth marketing agency: https://lunarsolargroup.com/ Crush - Samantha's Amazon agency: https://www.crushamazon.com/ KnoCommerce - Samantha's post-purchase survey tool: https://knocommerce.com/ 1-800-D2C - Samantha's email resource: https://www.1800d2c.com/

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