
Female Founder World
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
Latest episodes

Jan 27, 2025 • 43min
The Money Wake-Up Call You Need With Kelley Arena, Golden Hours Ventures
Kelley Arena is on the Female Founder World podcast with Jasmine Garnsworthy!
Kelley is the founder of Golden Hour Ventures, the fund and venture studio helping more women access capital. Kelley built a career in investment banking before launching her own venture firm. She's also the co-creator of Dream Ventures, an accelerator for founders looking for funding.
This conversation is the fundraising wake-up call you've never had, but probably always needed. Kelley is sharing how founders can build traction to show to investors (or pitch competitions and grants if that's your jam), what founders should be thinking about when it comes to raising capital, how to build systems for fundraising, and so much more insider tea.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Kelley's business: https://goldenhourventures.co/

Jan 20, 2025 • 36min
Babba Rivera's Biz Won 45 Beauty Awards. She's Just Getting Started
Babba Rivera is on the Female Founder World podcast for the second time with Jasmine Garnsworthy. You can listen to our first conversation here. https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148661332
Babba is the founder of Ceremonia, the venture-backed clean haircare brand that's blown up in the last few years. They've won 45 beauty awards, have been featured by every major publication, and Babba is on a mission to show more Latina representation in entrepreneurship and beauty.
This week we're asking Babba about her mindset as a venture-backed founder scaling something big, how she's been able to grow her team intentionally, and her tips growing a super engaged community.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com '
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Babba's business: https://ceremonia.com/

Jan 13, 2025 • 26min
She Built the Mushroom Brand All The Wellness Girlies Are Trying
Charlotte Cruze, founder of Alice Mushrooms, is on the Female Founder World podcast with Jasmine Garnsworthy!
Charlotte is the co-founder of Alice Mushrooms, the functional mushroom chocolate bar that went from zero to Erewhon/Forbes/celebrity investors in two years!
In 2022 Charlotte and her cofounder launched Alice, a functional mushroom chocolate brand that is blowing up. In this conversation Charlotte shares how she connected with her cofounder (they didn’t meet IRL for the first four months after starting the business!), lessons from their launch and the strategies that helped Alice raise money from celebrities, get stocked in hundreds of stores, and become a beloved brand by wellness girls everywhere.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Charlotte’s business: https://alicemushrooms.com/
Charlotte’s Shopify subscription app recommendation: https://stay.ai/

Jan 6, 2025 • 39min
3 Years Ago No One Knew Her Makeup Brand. Now 1 Eyeliner Sells Every 4 Minutes
Priyanka Ganjoo is on the Female Founder World podcast with Jasmine Garnsworthy!
Priyanka is the founder of Kulfi Beauty, the first-ever South Asian-owned beauty brand to join Sephora shelves. After building a career in the beauty industry, Priyanka saw first hand how underrepresented South Asian communities were in beauty. She sought to create the brand she wished existed, and Kulfi beauty was born.
Since launching three years ago, Kulfi was accepted into the Sephora Accelerate program, launched exclusively at Sephora, and now sells one of their bestselling Kajal eyeliners every five minutes. Wild!
In this conversation Priyanka shares her learnings in building and scaling super quickly, what founders aiming for Sephora should know, the content strategy that keeps them going viral, and how she’s scaled her team without a ton of full time hires.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Priyanka’s business: https://kulfibeauty.com/
Priyanka’s PR agency recommendation: https://www.goodapplepr.com/
Priyanka’s operations agency recommendation: https://www.haecpg.com/
Priyanka’s brand design agency recommendation: https://superspicy.com/
Priyanka’s beauty consulting agency recommendation: https://viewfrom32.com/
Priyanka’s beauty publication recommendations: https://www.beautyindependent.com/, https://www.businessoffashion.com/topics/beauty/

Jan 4, 2025 • 28min
Part 2: This Creator Strategy Delivered 800% Growth - With Ali Kriegsman
This is the second part of Ali Kriegsman's convo on the Female Founder World podcast with Jasmine Garnsworthy!
Ali is the co-founder of Bulletin, the acquired venture-backed retail tech company and the author of How to Build a Goddamn Empire. She's been on the Forbes 30 Under 30 list and was named one of "The Most Creative People in Business" by Fast Company.
After selling her company Ali has been supporting the coolest startups scale their businesses, flexing her major marketing and sales skills. In this second part of our convo with Ali, she's deep diving on why retailers aren't taking your products or why customers aren't buying your products, and what you can do with a real-world example from our community.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Ali's book, How to Build a Goddamn Empire: https://www.amazon.ca/How-Build-Goddamn-Empire-High-Tech/dp/1419742906
Ali's site analytics tool recommendation: https://www.luckyorange.com/
Ali's book recommendation for gaining customer insights, The Mom Test: https://www.amazon.ca/Mom-Test-customers-business-everyone/dp/1492180742
Ali's creator reccomendation: https://tealswan.com/selfhealing-a/?gc_id=21387257672&gad_source=1&gclid=CjwKCAiApsm7BhBZEiwAvIu2X6JlTl83hZsveW-Qs-NhLflJvD3Cg9du8eCkwJJDsDtuYyxVdMGUixoCyzMQAvD_BwE

Dec 30, 2024 • 28min
Part 1: How to Build a Brand Customers Are Obsessed With: Ali Kriegsman
Ali Kriegsman is on the Female Founder World podcast for the second time with Jasmine Garnsworthy! Part 2 of this conversation with Ali will be released on January 2.
Ali is the co-founder of Bulletin, the acquired venture-backed retail tech company and the author of How to Build a Goddamn Empire. She's been on the Forbes 30 Under 30 list and was named one of "The Most Creative People in Business" by Fast Company.
After selling her company Ali has been supporting the coolest startups scale their businesses, flexing her major marketing and sales skills. This week we're asking Ali all about how startups can start to find their momentum and why your business might not be growing in the way you want it to.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Ali's book, How to Build a Goddamn Empire: https://www.amazon.ca/How-Build-Goddamn-Empire-High-Tech/dp/1419742906
Ali's site analytics tool recommendation: https://www.luckyorange.com/
Ali's book recommendation for gaining customer insights, The Mom Test: https://www.amazon.ca/Mom-Test-customers-business-everyone/dp/1492180742

Dec 24, 2024 • 33min
Gloria Shito's Blueprint For Building a Bootstrapped Food Brand From Scratch
Gloria Allorbi is on the Female Founder World podcast with Jasmine Garnsworthy!
Gloria is the founder of Gloria’s Shito, a food brand bringing the flavors of Ghana to the United States. Gloria's business is fully bootstrapped and it's pretty crazy how far she's gotten without investors. She has been doing her own PR, and landed on the Today Show and Food & Wine, launched the brand into Erewhon, and participated in Target’s Accelerator program. Gloria’s also a recent star on Hello Sunshine's Side Hustlers show! Listen to her story.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Gloria's paid ad agency: https://www.amazon.ca/Secrets-Sand-Hill-Road-Venture/dp/059308358X
Gloria's book recommendation - Secrets of Sandhill Road: https://www.ventureresults.com/
Check out Gloria’s business: https://www.gloriasshito.com

Dec 19, 2024 • 17min
Another Female Founder Cancellation: Unpacking the Matilda Djerf Drama
Another day, another female founder cancellation. Today Jasmine's unpacking the Matilda Djerf headlines we're all talking about.
LINKS
Download the Female Founder World app and join the group chat
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Alliet’s business: https://fazitbeauty.com/

Dec 9, 2024 • 37min
The Taylor Swift Effect With Fazit’s Aliett Buttelman
Aliett Buttelman is on the Female Founder World podcast with Jasmine Garnsworthy!
Aliett is the co-founder of Fazit Beauty, the company that created Taylor Swift’s viral glitter freckles (and tons of other incredibly innovative beauty and skincare products). They launched the first XL acne and nose pore patches in 2022.
Aliett talks about how they pivoted from not being able to raise VC money, their strategy behind entering retail, finding their new hero SKUs, and of course, how Taylor Swift supporting their business has changed everything.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Alliet’s business: https://fazitbeauty.com/

Dec 2, 2024 • 1h 5min
The Moment Sam Coxe Quit Her Law Career to Start a Business
Samantha Coxe is on the Female Founder World podcast with Jasmine Garnsworthy! Samantha is the founder and CEO of Flaus, the company making flossing cool and easy.
After a painful and expensive trip to the dentist, Samantha started looking for an electric flosser to compliment her fave electric toothbrush. Nothing existed and she knew there was a huge gap in this market, so she created the world’s first electric flosser.
Samantha was working as a lawyer, and for nearly two years she stayed working as a lawyer to fund Flaus. When they finally launched, Flaus did $1M in their first year, and have gone on to raise over $4M. It wasn't all that easy, though—Samantha has dealt with tons of faulty production runs, dealing with copycats, and even losing a co-founder.
In this episode she's spilling all the tea on the serious grind the electronic consumer hardware industry is, but she shares tons of resources that have helped her navigate the grind.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Samantha’s business: https://goflaus.com/
Universal Favourite - Samantha's branding agency: https://universalfavourite.com.au/
Rainfactory - Samantha's crowdfunding agency: https://www.rainfactory.com/
Doris Dev NYC - Samantha'a product design agency: https://www.doris.dev/
Lunar Solar Group - Samantha's growth marketing agency: https://lunarsolargroup.com/
Crush - Samantha's Amazon agency: https://www.crushamazon.com/
KnoCommerce - Samantha's post-purchase survey tool: https://knocommerce.com/
1-800-D2C - Samantha's email resource: https://www.1800d2c.com/
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