Female Founder World

Betches co-founder Aleen Dreksler is on Female Founder World with Jasmine Garnsworthy. While in college, Aleen and her roommates saw a trend for “bro content” online, and started a blog for the women’s version. Their blog, Betches, grew into a massive media empire with millions of fans, and was acquired in 2023 for up to $54M. In this episode Aleen tells us how she built Betches with her cofounders, advice for building something that can be acquired for millions, what's shifted in digital publishing and content, and the copy-paste strategy you can use for securing big partnerships. LINKS Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠Become a Business Bestie subscriber: bestie.femalefounderworld.comDownload Adobe Express: ⁠https://www.adobe.com/express/⁠⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

Register for our free workshop series, Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com Good Girl Snacks co-founders Yasamin Bakhtiar and Leah Marcus are on the Female Founder World show with Jasmine Garnsworthy. If you’re a gen z or millennial woman on TikTok, you probably have seen Hot Girl Pickles. The founders Yasaman⁠ and ⁠Leah⁠ bootstrapped this brand with next to nothing, and have become masters of attention-hacking. They’re only a couple of years old and have spent $0 on ads, and already:* The world's most famous influencers post about them* Best-selling pickle brand at Erewhon* 10,000 pickle jars sold in first year of business DTC (yep, people ordered heavy, expensive PICKLES on the internet just to be a part of this brand)* Forbes 30 Under 30* Reach 2.5 million accounts monthly on Instagram* Deal with a big retailer launching soon* Partnered with Revolve Fest at Coachella* Participated in or hosted nearly 20 successful events

Nisha Dua from BBG Ventures is on the Female Founder World podcast with Jasmine Garnsworthy. Nisha is a venture capitalist whose firm has invested over $150 million in women-led startups like Starface and Spring Health. She spends her days looking into startups, founders, and deciding whose worth backing. She shares what what makes a business and a founder investible, where investors are putting their money right now, and what a post-AI future will look like for entrepreneurs.LINKSRegister for Launch Lab: https://www.femalefounderworld.com/launch-lab Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠Become a Business Bestie subscriber: bestie.femalefounderworld.comDownload Adobe Express: ⁠https://www.adobe.com/express/⁠⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1Resource recommendations: https://www.granola.ai/ and https://character.ai/

Register for Launch Lab: https://www.femalefounderworld.com/launch-labJasmine Garnsworthy is going solo on the Female Founder World sharing the top 5 tips to land 6-figure partnerships for your business. LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comDownload Adobe Express: https://www.adobe.com/express/https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1

Charlotte Trecartin, the founder and CEO of Char Charms, shares her inspiring journey from a university idea to a thriving multi-million dollar business specializing in water bottle accessories. She reveals TikTok strategies that skyrocketed her brand’s visibility and sales, alongside insights on bootstrapping and securing major retail partnerships like Target. Charlotte also discusses the importance of hiring interns and continuous learning for founders, making her experience both relatable and packed with actionable advice.

Deepica Mutyala, the dynamic founder of Live Tinted, shares her inspiring journey from a beauty influencer to the CEO of a rapidly growing makeup brand focused on inclusivity. She reveals what she would do differently when launching a brand and discusses the impact of social media on authenticity and mental health. Deepica emphasizes the importance of community feedback in product development and shares insights on navigating today's competitive landscape, while highlighting her brand's unique approach to representation in beauty.

Seoul Tonic founder Sophie Hood is on the Female Founder World podcast with Jasmine Garnsworthy. Sophie was working full time, and on her business on evenings and weekends, when she got the opportunity to join Gordon Ramsay’s Food Stars TV show. She left her job, won the show, and used the cash prize to bootstrap her business. Now, Seoul Tonic, her wellness beverage company, is distributed globally and Sophie is just getting started. In this interview Sophie dives into the economics of bootstrapping a rapidly growing business (she’s still not paying herself), how she’s getting noticed by massive retailers, and the social media shifts Seoul Tonic has made to grow massively. LINKS​Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: ⁠https://www.vistaprint.com⁠​ Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠​Become a Business Bestie subscriber: bestie.femalefounderworld.com​Check out Sophie’s business: https://seoultonic.com/

Carted founder Holly Cardew is on the Female Founder World podcast with Jasmine Garnsworthy. Holly is a serial entrepreneur, starting her first business at 14 selling handbags online. Now, years later she’s a tech mogul, raising the largest seed fundraise in Australian history with her company, Carted. Listen in to hear Holly’s take on  fundraising, building modern businesses, and how she’s grown to where she is today as a leader. LINKSGet 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Holly’s business and Substack: https://www.carted.com/ https://proofofpurchase.substack.com/Our favorite AI tool for video editing: https://www.opus.proHolly’s recommended AI tool: https://v0.dev/

Get it, Hailey Bieber. New just dropped that E.l.f Cosmetics is acquiring Hailey Bieber's beauty brand, Rhode, for $1 Billion. We need to unpack how Rhode after just three years in business, and why this celeb brand took off when so many others flop. LINKSGet 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.comGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comJoin the free Female Founder World group chat: https://apps.apple.com/us/app/female-founder-world/id6498234533

Jasmine Garnsworthy is on the Female Founder World podcast with her leadership coach, Dr. Barbara Levin to unpack some female founder news from TikTok that is going viral right now, and what it means for those of us building our businesses in public. LINKSDownload a storyboard worksheet to plot your founder story: http://femalefounderworld.com/build-in-public-storyboardGet 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.comGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comConnect with Barbara: https://beboldgroup.co/Try Opus AI: https://www.opus.pro/Try Fireflies: https://fireflies.ai