
Female Founder World
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
Latest episodes

Jan 6, 2025 • 39min
3 Years Ago No One Knew Her Makeup Brand. Now 1 Eyeliner Sells Every 4 Minutes
Priyanka Ganjoo is on the Female Founder World podcast with Jasmine Garnsworthy!
Priyanka is the founder of Kulfi Beauty, the first-ever South Asian-owned beauty brand to join Sephora shelves. After building a career in the beauty industry, Priyanka saw first hand how underrepresented South Asian communities were in beauty. She sought to create the brand she wished existed, and Kulfi beauty was born.
Since launching three years ago, Kulfi was accepted into the Sephora Accelerate program, launched exclusively at Sephora, and now sells one of their bestselling Kajal eyeliners every five minutes. Wild!
In this conversation Priyanka shares her learnings in building and scaling super quickly, what founders aiming for Sephora should know, the content strategy that keeps them going viral, and how she’s scaled her team without a ton of full time hires.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Priyanka’s business: https://kulfibeauty.com/
Priyanka’s PR agency recommendation: https://www.goodapplepr.com/
Priyanka’s operations agency recommendation: https://www.haecpg.com/
Priyanka’s brand design agency recommendation: https://superspicy.com/
Priyanka’s beauty consulting agency recommendation: https://viewfrom32.com/
Priyanka’s beauty publication recommendations: https://www.beautyindependent.com/, https://www.businessoffashion.com/topics/beauty/

Jan 4, 2025 • 28min
Part 2: This Creator Strategy Delivered 800% Growth - With Ali Kriegsman
This is the second part of Ali Kriegsman's convo on the Female Founder World podcast with Jasmine Garnsworthy!
Ali is the co-founder of Bulletin, the acquired venture-backed retail tech company and the author of How to Build a Goddamn Empire. She's been on the Forbes 30 Under 30 list and was named one of "The Most Creative People in Business" by Fast Company.
After selling her company Ali has been supporting the coolest startups scale their businesses, flexing her major marketing and sales skills. In this second part of our convo with Ali, she's deep diving on why retailers aren't taking your products or why customers aren't buying your products, and what you can do with a real-world example from our community.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Ali's book, How to Build a Goddamn Empire: https://www.amazon.ca/How-Build-Goddamn-Empire-High-Tech/dp/1419742906
Ali's site analytics tool recommendation: https://www.luckyorange.com/
Ali's book recommendation for gaining customer insights, The Mom Test: https://www.amazon.ca/Mom-Test-customers-business-everyone/dp/1492180742
Ali's creator reccomendation: https://tealswan.com/selfhealing-a/?gc_id=21387257672&gad_source=1&gclid=CjwKCAiApsm7BhBZEiwAvIu2X6JlTl83hZsveW-Qs-NhLflJvD3Cg9du8eCkwJJDsDtuYyxVdMGUixoCyzMQAvD_BwE

Dec 30, 2024 • 28min
Part 1: How to Build a Brand Customers Are Obsessed With: Ali Kriegsman
Ali Kriegsman is on the Female Founder World podcast for the second time with Jasmine Garnsworthy! Part 2 of this conversation with Ali will be released on January 2.
Ali is the co-founder of Bulletin, the acquired venture-backed retail tech company and the author of How to Build a Goddamn Empire. She's been on the Forbes 30 Under 30 list and was named one of "The Most Creative People in Business" by Fast Company.
After selling her company Ali has been supporting the coolest startups scale their businesses, flexing her major marketing and sales skills. This week we're asking Ali all about how startups can start to find their momentum and why your business might not be growing in the way you want it to.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Ali's book, How to Build a Goddamn Empire: https://www.amazon.ca/How-Build-Goddamn-Empire-High-Tech/dp/1419742906
Ali's site analytics tool recommendation: https://www.luckyorange.com/
Ali's book recommendation for gaining customer insights, The Mom Test: https://www.amazon.ca/Mom-Test-customers-business-everyone/dp/1492180742

Dec 24, 2024 • 33min
Gloria Shito's Blueprint For Building a Bootstrapped Food Brand From Scratch
Gloria Allorbi is on the Female Founder World podcast with Jasmine Garnsworthy!
Gloria is the founder of Gloria’s Shito, a food brand bringing the flavors of Ghana to the United States. Gloria's business is fully bootstrapped and it's pretty crazy how far she's gotten without investors. She has been doing her own PR, and landed on the Today Show and Food & Wine, launched the brand into Erewhon, and participated in Target’s Accelerator program. Gloria’s also a recent star on Hello Sunshine's Side Hustlers show! Listen to her story.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Gloria's paid ad agency: https://www.amazon.ca/Secrets-Sand-Hill-Road-Venture/dp/059308358X
Gloria's book recommendation - Secrets of Sandhill Road: https://www.ventureresults.com/
Check out Gloria’s business: https://www.gloriasshito.com

Dec 19, 2024 • 15min
Another Female Founder Cancellation: Unpacking the Matilda Djerf Drama
Another day, another female founder cancellation. Today Jasmine's unpacking the Matilda Djerf headlines we're all talking about.
LINKS
Download the Female Founder World app and join the group chat
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Alliet’s business: https://fazitbeauty.com/

Dec 9, 2024 • 37min
The Taylor Swift Effect With Fazit’s Aliett Buttelman
Aliett Buttelman is on the Female Founder World podcast with Jasmine Garnsworthy!
Aliett is the co-founder of Fazit Beauty, the company that created Taylor Swift’s viral glitter freckles (and tons of other incredibly innovative beauty and skincare products). They launched the first XL acne and nose pore patches in 2022.
Aliett talks about how they pivoted from not being able to raise VC money, their strategy behind entering retail, finding their new hero SKUs, and of course, how Taylor Swift supporting their business has changed everything.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Alliet’s business: https://fazitbeauty.com/

Dec 2, 2024 • 1h 5min
The Moment Sam Coxe Quit Her Law Career to Start a Business
Samantha Coxe is on the Female Founder World podcast with Jasmine Garnsworthy! Samantha is the founder and CEO of Flaus, the company making flossing cool and easy.
After a painful and expensive trip to the dentist, Samantha started looking for an electric flosser to compliment her fave electric toothbrush. Nothing existed and she knew there was a huge gap in this market, so she created the world’s first electric flosser.
Samantha was working as a lawyer, and for nearly two years she stayed working as a lawyer to fund Flaus. When they finally launched, Flaus did $1M in their first year, and have gone on to raise over $4M. It wasn't all that easy, though—Samantha has dealt with tons of faulty production runs, dealing with copycats, and even losing a co-founder.
In this episode she's spilling all the tea on the serious grind the electronic consumer hardware industry is, but she shares tons of resources that have helped her navigate the grind.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Samantha’s business: https://goflaus.com/
Universal Favourite - Samantha's branding agency: https://universalfavourite.com.au/
Rainfactory - Samantha's crowdfunding agency: https://www.rainfactory.com/
Doris Dev NYC - Samantha'a product design agency: https://www.doris.dev/
Lunar Solar Group - Samantha's growth marketing agency: https://lunarsolargroup.com/
Crush - Samantha's Amazon agency: https://www.crushamazon.com/
KnoCommerce - Samantha's post-purchase survey tool: https://knocommerce.com/
1-800-D2C - Samantha's email resource: https://www.1800d2c.com/

Nov 25, 2024 • 36min
Influencers, Community and IRL: Growth Strategies Behind Our New Favorite App
Pickle cofounder Julia O’Mara is on the Female Founder World podcast with Jasmine Garnsworthy!
Julia is the co-founder and COO of Pickle, an app that’s essentially AirBnb for your closet, allowing you to rent out and borrow from peers. Julia and her cofounder met while working in investment management and were drawn to the idea of understanding purchasing decisions. They raised $250,000 from friends and family to start an app that was totally different to the Pickle we know today. The original idea didn't work and ran out of money. But Julia and her team identified the peer-to-peer clothing rental idea and, with no cash left, built a new app themselves. A little over a year later, they raised $8M for Pickle 2.0 and since then have been seeing 80% organic growth—wild!
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Julia’s business: https://www.shoponpickle.com/

Nov 18, 2024 • 57min
Laura Henshaw Shares the Story Behind Building KIC
Laura Henshaw is on the Female Founder World podcast with Jasmine Garnsworthy!
Laura is the co-founder and CEO of KIC, a health and wellness app and lifestyle brand. After spending her college years modeling, she teamed up with her bestie Steph Claire Smith, who was also dealing with body image issues and disordered eating, to start a business.
They launched an ebook on all things healthy eating and living and it was a major hit. From there they launched a subscription website. Now KIC has grown to a massive app, a media empire, and even an acquired grocery food business.
In this episode, Laura talks about the reality of building a tech company as a non-technical founder, the unique way they’ve grown community,
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Laura’s business: https://kicapp.com/

Nov 12, 2024 • 35min
How This Jewelry Biz Gifted Justin Bieber
Lisa Sahakian is on the Female Founder World podcast with Jasmine Garnsworthy!
Lisa is the founder of one of the coolest jewelry brands around, Ian Charms.
After designing jewelry first as a gift when she couldn’t find anything she liked, Lisa’s brand has become a fave of A-list celebs like Justin Bieber and Dua Lipa.
In this convo Lisa shares how she started getting her pieces on celebs and the impact it’s made on her business, how she’s intentionally building her team and business to grow with her, and how she scored a free popup store in downtown Manhattan.
LINKS
Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com
Join the waitlist for the Female Founder World 2024 summit: https://www.femalefounderworld.com/summit-2023
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Lisa’s business: https://iancharms.com/