Female Founder World

Charlotte Trecartin, the founder and CEO of Char Charms, shares her inspiring journey from a university idea to a thriving multi-million dollar business specializing in water bottle accessories. She reveals TikTok strategies that skyrocketed her brand’s visibility and sales, alongside insights on bootstrapping and securing major retail partnerships like Target. Charlotte also discusses the importance of hiring interns and continuous learning for founders, making her experience both relatable and packed with actionable advice.

Deepica Mutyala, the dynamic founder of Live Tinted, shares her inspiring journey from a beauty influencer to the CEO of a rapidly growing makeup brand focused on inclusivity. She reveals what she would do differently when launching a brand and discusses the impact of social media on authenticity and mental health. Deepica emphasizes the importance of community feedback in product development and shares insights on navigating today's competitive landscape, while highlighting her brand's unique approach to representation in beauty.

Seoul Tonic founder Sophie Hood is on the Female Founder World podcast with Jasmine Garnsworthy. Sophie was working full time, and on her business on evenings and weekends, when she got the opportunity to join Gordon Ramsay’s Food Stars TV show. She left her job, won the show, and used the cash prize to bootstrap her business. Now, Seoul Tonic, her wellness beverage company, is distributed globally and Sophie is just getting started. In this interview Sophie dives into the economics of bootstrapping a rapidly growing business (she’s still not paying herself), how she’s getting noticed by massive retailers, and the social media shifts Seoul Tonic has made to grow massively. LINKS​Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: ⁠https://www.vistaprint.com⁠​ Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠​Become a Business Bestie subscriber: bestie.femalefounderworld.com​Check out Sophie’s business: https://seoultonic.com/

Carted founder Holly Cardew is on the Female Founder World podcast with Jasmine Garnsworthy. Holly is a serial entrepreneur, starting her first business at 14 selling handbags online. Now, years later she’s a tech mogul, raising the largest seed fundraise in Australian history with her company, Carted. Listen in to hear Holly’s take on  fundraising, building modern businesses, and how she’s grown to where she is today as a leader. LINKSGet 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Holly’s business and Substack: https://www.carted.com/ https://proofofpurchase.substack.com/Our favorite AI tool for video editing: https://www.opus.proHolly’s recommended AI tool: https://v0.dev/

Get it, Hailey Bieber. New just dropped that E.l.f Cosmetics is acquiring Hailey Bieber's beauty brand, Rhode, for $1 Billion. We need to unpack how Rhode after just three years in business, and why this celeb brand took off when so many others flop. LINKSGet 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.comGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comJoin the free Female Founder World group chat: https://apps.apple.com/us/app/female-founder-world/id6498234533

Jasmine Garnsworthy is on the Female Founder World podcast with her leadership coach, Dr. Barbara Levin to unpack some female founder news from TikTok that is going viral right now, and what it means for those of us building our businesses in public. LINKSDownload a storyboard worksheet to plot your founder story: http://femalefounderworld.com/build-in-public-storyboardGet 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.comGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comConnect with Barbara: https://beboldgroup.co/Try Opus AI: https://www.opus.pro/Try Fireflies: https://fireflies.ai

Anaita Sarkar, founder and CEO of Hero Packaging, discusses her journey towards creating eco-friendly shipping solutions. She reveals her effective waitlist strategy that garnered 1,000 sign-ups before launching and shares how her business now serves over 40,000 customers. Anaita dives into the impacts of financial uncertainty on small businesses and emphasizes the need to shift focus from content-heavy strategies to innovative marketing techniques. With her insights on balancing physical presence and mental well-being, she inspires entrepreneurs to navigate challenges creatively.

Explore the exciting potential of AI, empowering anyone to launch a business without being a tech whiz! Discover three innovative concepts like user-generated content platforms, personalized astrology chatbots, and hyper-local newsletters. The discussion uncovers how these ideas can foster community engagement while addressing the gender gap in AI. It’s a treasure trove of inspiration for aspiring female entrepreneurs eager to elevate their personal brands and harness technology for success.

Sourced By founder Gab Waller is on the Female Founder World podcast with Jasmine Garnsworthy! Gab started sourcing hard-to-find designer and high end pieces through Instagram. When she landed a gig 6 months in sourcing a Celine piece for Rosie Huntington Whitley, everything changed.  Gab’s created a huge market with such a unique business model, has worked with every major celeb under the sun, built a team of 10, and is scaling the magic with a new tech product, too! She’s been organically featured in every dream publication, from Vogue to Forbes.  In this episode Gab talks about how she organically has grown the business from 1,000 followers sourcing for friends on Instagram, to being the global go-to for fashion sourcing, her growth mindset, and how she’s thinking about scaling the business.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Gab’s business: https://www.instagram.com/gabwallerdotcom/

AUREUM founder Cass Dimicco is on Female Founder World with Jasmine Garnsworthy. Cass saw a white space for more accessible high end jewelry and accessories, pulled together $20,000 in savings and launched the brand she wished existed. They hit $1M in their first year in business  and continued to grow. In this episode Cass talks about growing AUREUM with paid ads, organic content, Pinterest and press, how she recommends founders think about new category launches, plus her real take on work-life balances.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com  Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Cass’ business: https://aureumcollective.com