Female Founder World Deepica Mutyala Built Ulta's Fastest Growing Makeup Brand
4 snips
Jun 16, 2025 Deepica Mutyala, the dynamic founder of Live Tinted, shares her inspiring journey from a beauty influencer to the CEO of a rapidly growing makeup brand focused on inclusivity. She reveals what she would do differently when launching a brand and discusses the impact of social media on authenticity and mental health. Deepica emphasizes the importance of community feedback in product development and shares insights on navigating today's competitive landscape, while highlighting her brand's unique approach to representation in beauty.
AI Snips
Chapters
Transcript
Episode notes
Viral Video Launches Career
- Deepica's breakout viral video using red lipstick under her eyes got 10 million views and led to a Today Show appearance.
- She quit her corporate job to become a beauty influencer, ultimately launching Live Tinted three years later.
Authenticity vs Content Pressure
- The internet often forces creators to present one version of themselves, which Deepica finds limiting and inauthentic.
- She struggles with balancing authenticity with the demands of running a company and being a content machine.
Community-First Brand Origin
- Live Tinted started as a community platform spotlighting underrepresented beauty faces before launching a product.
- Feedback from this community informed development of skintone products addressing hyperpigmentation and dark circles.