Deepica Mutyala

Deepica Mutyala, the dynamic founder of Live Tinted, shares her inspiring journey from a beauty influencer to the CEO of a rapidly growing makeup brand focused on inclusivity. She reveals what she would do differently when launching a brand and discusses the impact of social media on authenticity and mental health. Deepica emphasizes the importance of community feedback in product development and shares insights on navigating today's competitive landscape, while highlighting her brand's unique approach to representation in beauty.

Deepica Mutyala, founder of Live Tinted, discusses the brand's evolution, from viral video success to focusing on complexion products. She shares insights on starting the brand, progress since the BLM movement, and the importance of inclusivity in the beauty industry. Mutyala highlights Live Tinted's commitment to diversity and future plans for expanding their makeup offerings.

In this conversation with Deepica Mutyala, a South-Asian beauty entrepreneur and founder of Live Tinted, she discusses the power of community in transforming beauty standards. Deepica shares how her immigrant upbringing shaped her work ethic and career aspirations. She opens up about making the leap from a stable job to pursuing her passion, overcoming emotional hurdles, and the importance of authenticity in beauty branding. Listeners will gain insights into navigating entrepreneurship and the significance of inclusivity in the industry.