Female Founder World

Get tickets to our NYC Summit: https://www.femalefounderworld.com/summit-2024 Mary Gui is on the Female Founder World podcast with Jasmine Garnsworthy! Mary is the founder of Sock Candy, the fashion-forward socks that have been blowing up online. In her first year in biz Mary made $80,000 and by year three she hit $720,000. Sock Candy has been featured by the New York Times, collaborated with Katy Perry and is sold in stores like Urban Outfitters. In this episode Mary shares how she’s learned to run her own paid ads, how she’s bootstrapped her brand to nearly a million dollars in sales, and how she’s growing the brand today. LINKS Get tickets to our NYC Summit: femalefounderworld.com/summit-2024 Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Get Mary's paid ads freelancer recommendation plus over 140 freelancer and agency recommendations (paid Business Bestie members only): https://bestie.femalefounderworld.com/products/supplier-contacts/categories/2152860858/posts/2167651170  Download 40 free partnership ideas: femalefounderworld.com/partnership-ideas Sign up for Retail Bootcamp: bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Mary’s business: sockcandy.com

Female Founder World Summit Presented by VistaPrint is coming back to New York on November 2. This is our biggest and best event of the year and tickets just went on sale. You’ll hear talks from Rea Ann Silva (Beautyblender founder!), Lo Bosworth (Love Wellness), Melanie Masarin (Ghia), Katie Sturino (Megababe), Desiree Verdejo (Hyper Skin), Karen Danudjaja (Blume), Laura Henshaw (KIC), Cyndi Ramirez (Chillhouse), and more wildly inspiring speakers. We’ll have a DJ. A tequila bar. Dedicated spaces to connect on topics like retail and money—you might even meet a key buyer or your next investors. Plus, expect packed gift bags and the business bestie community you love. We’ve never held an event that didn’t sell out: you know what to do: https://www.femalefounderworld.com/summit-2024       

This is part two with Elavi founder Michelle Razavi! In this conversation Michelle shares the books, tools, and even music that’s helped her biz scale to become a #1 Amazon bestseller and Costco bestseller. LINKS & RECOMMENDATIONS Book: Traction by Gino Wickman Course: Admission by Common Thread Collective Apps: Notion, Slack, Canva Music: 528 Hertz Music Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Michelle’s business: https://elavi.co/

Elavi cofounder Michelle Razavi is on the Female Founder World podcast with Jasmine Garnsworthy! Michelle is the co-founder and CEO of Elavi, the high protein dessert and snack brand that's doing cool things in the food space. She got started on the business in 2020. Today, after discontinuing their main product to pursue a clear winner, Elavi is getting amazing traction at Costco and Amazon.Now they’re a bestseller at Costco and a #1 bestseller on Amazon! In this episode Michelle talks about having to make hard decisions like product cuts, how Elavi’s been crushing it in Costco and Amazon, and tips for a stellar rebrand. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Join the waitlist for the Female Founder World 2024 summit: https://www.femalefounderworld.com/summit-2023 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Michelle's email tool: https://www.boomeranggmail.com/ Michelle's ad course: https://www.youradmission.co/ Check out Michelle’s business: https://elavi.co/

Ade Hassan MBE is on the Female Founder World podcast with Jasmine Garnsworthy! Ade is the founder of Nubian Skin. She had the need and saw the gap for lingerie that was a true nude for any skin tone, so she created it. Without fashion experience, Ade started working on her business which gained a ton of buzz. Before she had a product ready she ended up getting 20,000 people on a waitlist. Ade launched the brand 10 years ago, and in those 10 years has reached some once-in-a-lifetime milestones like dressing Beyonce on tour and being offered a place as a Member of the British Embassy by the queen for her work in fashion! In this episode Ade talks about the missteps Nubian made early on and what she would do differently now, what’s working in marketing right now and now Ade has grown and scaled her team. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Ade’s business: https://www.nubianskin.com/

Here’s part two of Ashli Stockton’s conversation on the Female Founder World podcast with Jasmine Garnsworthy! Ashli is the founder of Sunday Forever. In this episode she shares the specific tools, mindsets and resources that have helped her build her biz intentionally. LINKS & RECOMMENDATIONS Books: Small Giants by Bo Burlingham Apps: Smile Rewards, Booster SEO Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Ashli’s business: https://www.sundayforever.com/

Ashli Stockton is on the Female Founder World podcast with Jasmine Garnsworthy! Ashli is the founder and CEO of Sunday Forever. After growing her dream career as a creative executive at Victoria’s Secret Ashli realized she was burnt out and wanted to build a career on her own terms. She left her “dream job” and started Sunday Forever, the consumer brand making luxury candles, perfumes, handmade jewelry and gifts.  Now 8 years later, Ashli has built Sunday Forever intentionally slowly, even scaling down at certain points. In this conversation Ashli chats about why she’s said no to big box retail, including offers from Sephora, lessons from building the biz bigger than she wanted, and what life looks like building an intentionally small business.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Ashli’s business: https://www.sundayforever.com/ - use code FFW20 for 20% off

Deepa Gandhi is on the Female Founder World podcast with Jasmine Garnsworthy! Deepa is the co-founder and COO of Dagne Dover, the iconic bag brand that’s grown a cult following. Before launching Dagne Dover, Deepa was smart about it and wanted to test the market. They had been telling friends about their bag idea, but opened it up for pre-sale and in 2013 brought in $40,000 of pre-sale orders.  Four years into the business Dagne Dover launched a neoprene bag, which went totally viral and has been their best seller ever since.  In this episode Deepa talks about how she gained that early market validation, Dagne Dover’s intentional fundraising strategy, and Deepa shares her tips for leveling up as a leader and what their first few hires looked like.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Deepa’s business: https://www.dagnedover.com

This is part two of Mayssa Chehata's conversation on the Female Founder World podcast with Jasmine Garnsworthy! Mayssa is the founder of BEHAVE and has done a ton of personal and business development over the last few years. In this episode she shares the specific tools and resources that have helped her level up. LINKS & RECOMMENDATIONS Books: You Are A Badass by Jen Sincero Course: To Be Magnetic Apps: Superhuman Influencer Gifting Agency: Diolouge NYC Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application  Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Become a Business Bestie subscriber: bestie.femalefounderworld.com  Check out Mayssa's business: https://www.eatbehave.com/

Mayssa Chehata is on the Female Founder World podcast with Jasmine Garnsworthy! Mayssa Cheheta was one of the first 10 employees at Daily Harvest and it was while working there that she first noticed a gap in the market for candy that doesn't spike blood sugar levels. She couldn’t shake this idea of a candy that allowed her to indulge, without feeding her sugar addiction. Years later, she launched BEHAVE.  Even though she landed a Forbes feature and an Erewhon launch, the business wasn't quite working—so Mayssa burned it all down to rebuild a better business. In 2022 she shut down operations and stopped selling candy for a year to rebuild her business.   Now, BEHAVE is back and better than ever. They recently welcomed Busy Phillips on as an advisor and equity investor. In this conversation, Mayssa explains how to bring a celeb into your business, the lessons she’s learned in rebuilding BEHAVE, and the mindset shifts she’s made to level up her business.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Mayssa’s business: https://www.eatbehave.com/ Mayssa’s recommended brand designer: https://www.takeagander.com Mayssa worked with Parallel to find a celebrity investor: https://www.parallel.la