
Female Founder World
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
Latest episodes

Aug 14, 2024 • 9min
Resource Roundup: Digital Marketing Course and AI Tools
This is part two of SaVonne Anderson's conversation on the Female Founder World podcast with Jasmine Garnsworthy!
SaVonne is the founder of Aya Paper and a Tory Burch Foundation fellow. In this episode she shares the specific tools and resources that have helped her build her biz.
LINKS & RECOMMENDATIONS
Course: Coursera Digital Marketing
Podcasts: The Journey with Morgan DeBaun
Apps: Motion AI, ChatGPT, Oversee, Klaviyo
Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application
Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out SaVonne’s business: https://ayapaper.co/

Aug 12, 2024 • 42min
Tradeshow and Wholesale Strategies That Work with Savonne Anderson, Aya Paper Co
SaVonne Anderson is on the Female Founder World podcast with Jasmine Garnsworthy!
SaVonne is the founder of Aya Paper Co, a greeting card and stationery company that’s been getting a ton of buzz across publications like Allure, BuzzFeed, and Forbes. SaVonne was working as a graphic designer at a contemporary art museum when she was inspired to create a sustainable greeting card company that she felt better represented the diverse Black experience.
In this episode SaVonne covers her unique sales strategy that’s brought a ton of business, lessons in hiring she’s made along the way, and the real tea on whether or not tradeshows are worth the investment.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out SaVonne’s business: https://ayapaper.co/
SaVonne’s recommended photography and videography tool: https://soona.co
SaVonne’s recommended bookkeeping tool: https://quickbooks.intuit.com/
SaVonne’s recommended asynchronous meeting tool: https://www.loom.com/
SaVonne’s recommended calendar tool: https://calendly.com/

Aug 7, 2024 • 8min
Part 2: Pia Mance Shares the Resources and Routines That Help Her Level Up
This is part two of Pia Mance's conversation on the Female Founder World podcast with Jasmine Garnsworthy!
Pia is the founder of Heaven Mayhem and in this episode shares the specific recommendations, resources and routines that help her level up as a business owner.
LINKS & RECOMMENDATIONS
Books: Hanging by a Thread by Erin Deering
Podcasts: Dream Bigger, The Skinny Confidential, Bryony Deery by Beyond the Mat
Apps: Blackcrow AI
Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Pia's business: https://heavenmayhem.com/
Check out Jasmine's leadership coach: https://www.instagram.com/barbaraalevin/
Here's Pia's fave influencer marketing tool: www.shopmy.us

Aug 5, 2024 • 32min
Pia Mance Built a 7-Figure Jewelry Business with $900
Pia Mance, founder of Heaven Mayhem, built a million-dollar jewelry brand from just $900. She discusses her scrappy entrepreneurial journey, revealing innovative marketing strategies and the role of influencers like Hailey Bieber in her success. Pia shares insights on managing growth, the challenges of hiring, and lessons learned from her latest product launch. With a focus on networking and community support, she emphasizes how relationships have shaped her business trajectory.

Jul 29, 2024 • 18min
She Built the Drybar of Massage: Brittany Driscoll, Founder of Squeeze
Brittany Driscoll is on the Female Founder World podcast with Jasmine Garnsworthy!
Brittany is the founder of Squeeze, a genius massage concept on track to do $10M in revenue this year.
After running marketing at Drybar and seeing their massive success, Brittany partnered up with their founders to launch the massage version - essentially a tech-powered massage chain that makes the entire experience a dream. In this episode Brittany covers her tips in finding success franchising your business, her local marketing tips, and some amazing fundraising tips.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Brittany's business: https://www.squeezemassage.com/

Jul 22, 2024 • 30min
What Happens When You're Ready to Sell Your Business
Candice Kemp is on the Female Founder World podcast with Jasmine Garnsworthy!
Candice is the founder of Supple Beauty, the Aussie skincare brand known for its hemp face oil. She started her business with $400 and in the first month made over $15,000 in revenue—within six months she hit $500,000. Candice has recently sold the business (huge!) and explains what that process looks like for a 'small business' owner in this episode.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Candy's business: https://suppleskinco.com/

Jul 18, 2024 • 21min
The New Rules of Instagram Marketing
Social media marketing shifts constantly—and in the past 12 months we've seen Instagram change rapidly as a platform. In this episode, Female Founder World's founder Jasmine Garnsworthy shares exactly what's driving growth and sales on the Female Founder World Instagram right now, and how you can apply this in your business.
Links
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Read the podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148745420
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Read the transcript of this episode: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148754708
Listen to the Marketing ATM podcast: https://podcasts.apple.com/au/podcast/marketing-atm/id1748401339

Jul 13, 2024 • 10min
Part 2: SET Active's Lindsey Carter Has Thoughts on Maternity Leave
This is part two of SET Active founder Lindsey Carter on the Female Founder World podcast with Jasmine Garnsworthy!
Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. In the show we talk through Lindsey's resource recommendations, morning routine, evening routine and her biggest regret about maternity leave.
Links
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Read the podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148745420
Lindsey's recommendations: The Five Minute Journal and 'Why Has Nobody Told Me This Before?' by Dr Julie Smith
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Lindsey’s business: https://setactive.co/

Jul 9, 2024 • 41min
SET Active's Lindsey Carter Just Got Through Her Hardest Year in Business
Lindsey Carter is on the Female Founder World podcast with Jasmine Garnsworthy!
Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. Her activewear has been worn by Hailey Bieber and Kylie Jenner. Today Lindsey owns 100% of the company, after buying back 25% of the business from a partner.
Lindsey gets real in this episode. She had a tough year recently, but feels like she's coming through the other side and is ready to share. She also gives her thoughts on how to lead your industry on social media, make a brand feel human in 2024, and what makes some brands truly "cool". Part two will drop soon with all of Lindsey's resource recommendations for life and business.
Links
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Read podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148731279
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Lindsey’s business: https://setactive.co/

Jul 4, 2024 • 10min
Popup Store Mania: How and When to Go IRL
On this episode of the Female Founder World podcast Jasmine unpacks the success of the Rhode by Hailey Bieber popup store in New York and how brands can create their own IRL experience.
Read the podcast transcript here.
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