
Female Founder World
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
Latest episodes

Sep 9, 2024 • 36min
Sustaining Momentum 10 Years After Launching The Viral Nude Underwear For All Skin Tones
Ade Hassan MBE is on the Female Founder World podcast with Jasmine Garnsworthy!
Ade is the founder of Nubian Skin. She had the need and saw the gap for lingerie that was a true nude for any skin tone, so she created it. Without fashion experience, Ade started working on her business which gained a ton of buzz. Before she had a product ready she ended up getting 20,000 people on a waitlist.
Ade launched the brand 10 years ago, and in those 10 years has reached some once-in-a-lifetime milestones like dressing Beyonce on tour and being offered a place as a Member of the British Embassy by the queen for her work in fashion! In this episode Ade talks about the missteps Nubian made early on and what she would do differently now, what’s working in marketing right now and now Ade has grown and scaled her team.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Ade’s business: https://www.nubianskin.com/

Sep 8, 2024 • 7min
Resource Roundup: Put the Biz Books Down And Get To Work
Here’s part two of Ashli Stockton’s conversation on the Female Founder World podcast with Jasmine Garnsworthy!
Ashli is the founder of Sunday Forever. In this episode she shares the specific tools, mindsets and resources that have helped her build her biz intentionally.
LINKS & RECOMMENDATIONS
Books: Small Giants by Bo Burlingham
Apps: Smile Rewards, Booster SEO
Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Ashli’s business: https://www.sundayforever.com/

Sep 2, 2024 • 33min
Quit Your Dream Job and Keep Your Biz Small On Purpose
Ashli Stockton is on the Female Founder World podcast with Jasmine Garnsworthy!
Ashli is the founder and CEO of Sunday Forever. After growing her dream career as a creative executive at Victoria’s Secret Ashli realized she was burnt out and wanted to build a career on her own terms. She left her “dream job” and started Sunday Forever, the consumer brand making luxury candles, perfumes, handmade jewelry and gifts.
Now 8 years later, Ashli has built Sunday Forever intentionally slowly, even scaling down at certain points. In this conversation Ashli chats about why she’s said no to big box retail, including offers from Sephora, lessons from building the biz bigger than she wanted, and what life looks like building an intentionally small business.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Ashli’s business: https://www.sundayforever.com/ - use code FFW20 for 20% off

Aug 26, 2024 • 37min
Finding ‘Patient Capital’ Helped Dagne Dover Grow Slowly and Sustainably
Deepa Gandhi is on the Female Founder World podcast with Jasmine Garnsworthy!
Deepa is the co-founder and COO of Dagne Dover, the iconic bag brand that’s grown a cult following. Before launching Dagne Dover, Deepa was smart about it and wanted to test the market. They had been telling friends about their bag idea, but opened it up for pre-sale and in 2013 brought in $40,000 of pre-sale orders.
Four years into the business Dagne Dover launched a neoprene bag, which went totally viral and has been their best seller ever since.
In this episode Deepa talks about how she gained that early market validation, Dagne Dover’s intentional fundraising strategy, and Deepa shares her tips for leveling up as a leader and what their first few hires looked like.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Deepa’s business: https://www.dagnedover.com

Aug 24, 2024 • 9min
Resource Roundup: Influencer Marketing Tools and Spirituality for Founders
This is part two of Mayssa Chehata's conversation on the Female Founder World podcast with Jasmine Garnsworthy!
Mayssa is the founder of BEHAVE and has done a ton of personal and business development over the last few years. In this episode she shares the specific tools and resources that have helped her level up.
LINKS & RECOMMENDATIONS
Books: You Are A Badass by Jen Sincero
Course: To Be Magnetic
Apps: Superhuman
Influencer Gifting Agency: Diolouge NYC
Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application
Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Mayssa's business: https://www.eatbehave.com/

Aug 19, 2024 • 40min
How Mayssa Chehata Found a Celebrity Investor
Mayssa Chehata is on the Female Founder World podcast with Jasmine Garnsworthy!
Mayssa Cheheta was one of the first 10 employees at Daily Harvest and it was while working there that she first noticed a gap in the market for candy that doesn't spike blood sugar levels. She couldn’t shake this idea of a candy that allowed her to indulge, without feeding her sugar addiction. Years later, she launched BEHAVE.
Even though she landed a Forbes feature and an Erewhon launch, the business wasn't quite working—so Mayssa burned it all down to rebuild a better business. In 2022 she shut down operations and stopped selling candy for a year to rebuild her business.
Now, BEHAVE is back and better than ever. They recently welcomed Busy Phillips on as an advisor and equity investor.
In this conversation, Mayssa explains how to bring a celeb into your business, the lessons she’s learned in rebuilding BEHAVE, and the mindset shifts she’s made to level up her business.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Mayssa’s business: https://www.eatbehave.com/
Mayssa’s recommended brand designer: https://www.takeagander.com
Mayssa worked with Parallel to find a celebrity investor: https://www.parallel.la

Aug 14, 2024 • 9min
Resource Roundup: Digital Marketing Course and AI Tools
This is part two of SaVonne Anderson's conversation on the Female Founder World podcast with Jasmine Garnsworthy!
SaVonne is the founder of Aya Paper and a Tory Burch Foundation fellow. In this episode she shares the specific tools and resources that have helped her build her biz.
LINKS & RECOMMENDATIONS
Course: Coursera Digital Marketing
Podcasts: The Journey with Morgan DeBaun
Apps: Motion AI, ChatGPT, Oversee, Klaviyo
Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application
Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out SaVonne’s business: https://ayapaper.co/

Aug 12, 2024 • 42min
Tradeshow and Wholesale Strategies That Work with Savonne Anderson, Aya Paper Co
SaVonne Anderson is on the Female Founder World podcast with Jasmine Garnsworthy!
SaVonne is the founder of Aya Paper Co, a greeting card and stationery company that’s been getting a ton of buzz across publications like Allure, BuzzFeed, and Forbes. SaVonne was working as a graphic designer at a contemporary art museum when she was inspired to create a sustainable greeting card company that she felt better represented the diverse Black experience.
In this episode SaVonne covers her unique sales strategy that’s brought a ton of business, lessons in hiring she’s made along the way, and the real tea on whether or not tradeshows are worth the investment.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out SaVonne’s business: https://ayapaper.co/
SaVonne’s recommended photography and videography tool: https://soona.co
SaVonne’s recommended bookkeeping tool: https://quickbooks.intuit.com/
SaVonne’s recommended asynchronous meeting tool: https://www.loom.com/
SaVonne’s recommended calendar tool: https://calendly.com/

Aug 7, 2024 • 8min
Part 2: Pia Mance Shares the Resources and Routines That Help Her Level Up
This is part two of Pia Mance's conversation on the Female Founder World podcast with Jasmine Garnsworthy!
Pia is the founder of Heaven Mayhem and in this episode shares the specific recommendations, resources and routines that help her level up as a business owner.
LINKS & RECOMMENDATIONS
Books: Hanging by a Thread by Erin Deering
Podcasts: Dream Bigger, The Skinny Confidential, Bryony Deery by Beyond the Mat
Apps: Blackcrow AI
Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Pia's business: https://heavenmayhem.com/
Check out Jasmine's leadership coach: https://www.instagram.com/barbaraalevin/
Here's Pia's fave influencer marketing tool: www.shopmy.us

Aug 5, 2024 • 32min
Pia Mance Built a 7-Figure Jewelry Business with $900
Pia Mance, founder of Heaven Mayhem, built a million-dollar jewelry brand from just $900. She discusses her scrappy entrepreneurial journey, revealing innovative marketing strategies and the role of influencers like Hailey Bieber in her success. Pia shares insights on managing growth, the challenges of hiring, and lessons learned from her latest product launch. With a focus on networking and community support, she emphasizes how relationships have shaped her business trajectory.