Female Founder World $5,000,000 per year with zero employees: the Strapsicle story
Mar 3, 2025
Lou Rice, co-founder of Strapsicle, a brand revolutionizing Kindle accessories, shares her journey of leveraging TikTok to engage a niche community. She reveals how a simple idea turned into a business projected to earn $5 million annually with no employees. Rice discusses the magic of listicle PR and the impact of hiring a content creator on marketing efforts. She also highlights ambitious plans for live shopping in China and provides actionable tips for entrepreneurs looking to boost their sales and connect with their target audiences.
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Origin Story
- Lou Rice's son, Archie, inspired Strapsicle when she dropped her Kindle on his head while breastfeeding.
- Her partner, Ben, created the first prototype using a silicon mat and staples.
Leverage Amazon
- Launch your product on Amazon, especially if it complements a popular Amazon product.
- Drive external traffic to your Amazon listing using influencer marketing and discount codes.
Outsource Content Creation
- If content creation isn't your strength, hire a creator who understands your niche and target audience.
- This frees up your time and mental capacity to focus on other aspects of your business.
