$5,000,000 per year with zero employees: the Strapsicle story
Female Founder World
Innovating the Strapsicle Straps
This chapter explores the creation and design of Strapsicle Straps, which securely hold Kindles to prevent drops, inspired by a personal experience during late-night reading. It highlights the journey of launching the product, including giving away samples and utilizing strategic partnerships and influencer marketing to boost sales. The discussion emphasizes the importance of engaging niche communities on social media, particularly on TikTok, and the positive impact of hiring a content creator for enhanced brand presence.
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