Lou Rice

Lou Rice, co-founder of Strapsicle, a brand revolutionizing Kindle accessories, shares her journey of leveraging TikTok to engage a niche community. She reveals how a simple idea turned into a business projected to earn $5 million annually with no employees. Rice discusses the magic of listicle PR and the impact of hiring a content creator on marketing efforts. She also highlights ambitious plans for live shopping in China and provides actionable tips for entrepreneurs looking to boost their sales and connect with their target audiences.

Lou Rice, co-founder of Strapsicle, reveals her entrepreneurial journey of creating a popular Kindle accessory inspired by parenting during lockdown. She shares valuable lessons on balancing startup life with a newborn, the transition from a service-based to product-focused business, and effective marketing strategies, including influencer partnerships. Rice discusses the importance of feedback for growth, smart scaling through outsourcing, and her future plans for product expansion, providing essential insights for budding entrepreneurs.

Lou Rice, an entrepreneur who turned an impulsive moment into a lucrative business, joins to share her remarkable journey. Discover how a dropped Kindle inspired the creation of Strapsicle, a hand strap that safeguards devices from falls. Lou emphasizes the significance of social media branding and building a vibrant community around her product. She offers insights on navigating Amazon’s competitive landscape, protecting intellectual property, and valuing customer feedback to refine offerings—all crucial elements in her million-dollar success story.